Ashleigh Genus

About Ashleigh Genus

Performance Marketing Specialist with experience across Search, Social, Influencer Marketing, OOH & Media. Interested in data and understanding the stories we haven’t yet told; well-versed in analyzing information and unearthing answers. My experience in marketing has revealed the importance of embracing our odd ends. The marketer is also the consumer, just as the analytical mind is also the lover of words. Acknowledging this duality has allowed me to find flow in my field, across agency and in-house positions. Curiosity is key, and its impact is priceless. I have 6+ years of experience driving strong results across performance channels for e-commerce and D2C companies with both retail and subscription models. My greatest strengths are uncovering opportunities and maximizing learnings, to scale and optimize performance across various platforms. I enjoy the process required to understand what works and why—from ideating strategies, to data analysis, to testing…then testing some more. I have worked with vendor partners to be a first mover across new products, and I’ve achieved growth where legacy structures have become stagnant. Always excited to test incremental channels, I can quickly identify whether, and to what extent, they are a value-add for a given activation.

Experience

1. Senior Marketing Manager

   Misfits Market

   Jul 2024 — Present · NY, US

   Grow membership at efficient cost per member/first order through data analysis, iterative testing & creative optimization.2025→ Support innovation across the funnel: own YT & SEM strategy, using performance trends to continually set new targets, and prioritize dissemination of cross-channel wins.→ Lead SEO strategy for new blog content: identify priority KWs, audit new posts, and analyze performance to re-optimize post publication. Fuel SEM testing, by repurposing strong content, and fast-forward learnings around performance drivers.→ Connect people and teams to streamline workflows, improve collaboration, and effect solutions rapidly.→ Support hiring efforts for the growth team.→ Grow the account such that it becomes eligible for new pilot programs. 2024→ W1: Transition SEM in-house, running search, display & video ads for Misfits Market/Imperfect Foods.→ Audit accounts to prioritize next steps for expansion at improved costs. → Run copy tests & cross-channel analyses to continually elevate growth assets.→ Partner with Product on CvR-focused CRO tests; work with brand & legal teams on approvals. → Ideate, build & test new LPs, using Figma & Prismic, to increase conversions for niche use cases (i.e. Curated Grocery Delivery, Gourmet Foods, Family Friendly)→ Design dashboards in Amplitude, Google Ads & GA4 to more effectively analyze performance, measuring against ROAS, CPA & LTV.→ Study incrementality for new projects through HDYHAU data, MODE reports & Lift Studies.→ Grow Performance Max Q/Q (+300% in 2H 2024) innovating unique creative segments, feed optimizations & other product tests for continued growth.→ Advance creative development, briefing new Asana tasks, editing video content to create new assets, and pulling stills for new static ads.→ Mitigate competitor conquesting on MM brand terms, continually testing new promotional & messaging tactics to protect %IS at lower costs.Tools: Amplitude, Asana, Mode, Figma, Prismic, Wordpress

Education

• Lancaster University

  Bachelor of Business Administration - BBA, Marketing

  2018 — 2018

• Binghamton University School of Management

  Bachelor of Science (B.S.), Marketing

  2015 — 2018

Skills

• Writing
• Microsoft Word
• Powerpoint
• Microsoft Excel
• Organization Skills
• Google Docs
• Communication
• Pinterest
• Microsoft Office
• Research
• Project Management
• Easily Adaptable
• Twitter
• Social Media
• Public Speaking
• Interpersonal Communication
• Relationship Building
• Teamwork