Ashleigh Fitzpatrick

Senior Brand and Content Manager @Shyft Global Services

Shyft Global Services is a division of TD SYNNEX)Major Projects and Recognitions:• 2024 Business Shyfter Award Winner • 2023 Horizon Top Achievers MVP Winner• 2021 Accelerator Award Winner• 2021 Winners\' Circle MVP Winner• 2020 Accelerator Award Winner• Selected to participate in APEX Personal Leadership Effectiveness Program• Concepted, built and launched internal hub and resource center \"Shyft Space\" for Shyft employees, using SharePoint• Played key role in 2022 rebranding company from \"Tech Data Global Lifecycle Management\" to \"Shyft Global Services,\" including logo design, brand guidelines development and ownership (ongoing), templates, key messaging, promotional efforts, press release, and moreOngoing Responsibilities:• Serve as resident marketing expert on sustainability, the circular economy and environmental, social and governance (ESG)• Create and manage content and design and ensure accuracy for sales and business development proposals—including for Fortune 100 companies• Manage and copyedit external-facing content to ensure proper grammar and consistent voice, tone, and messaging• Manage and copyedit all blog article content, optimizing for SEO and working with multiple stakeholders• Develop content, communications, social media plans, and press releases for M&A activities• Coordinate messaging updates/alignment across a wide variety of assets (including web, PowerPoint, whitepapers, articles, and more)• Support development of and assist in creation of external and internal communications for a variety of different audiences