Ashleigh Finegan

About Ashleigh Finegan

For the past eight years I’ve built a career at the intersection of creative storytelling…

Experience

1. Senior Digital Marketing Specialist

   Genesis10

   Nov 2024 — Present

   Leading digital marketing, content strategy and communications to enhance Genesis10’s brand presence, client engagement and internal communications across multiple service lines. Internal Communications & Employer Branding: Managing company-wide messaging through email, intranet and employee social channels. Supporting HR, sales, recruiters and leadership with targeted campaigns that drive engagement and alignment. Client & Prospect Marketing: Partnering with sales to develop segmented, A/B-tested email campaigns that engage prospects and existing clients across diverse industries. Social Media Strategy & Content: Owning the content strategy, calendar and execution for Genesis10 and its service lines across multiple social platforms. Writing engaging content, collaborating with designers and analyzing performance to refine strategy. Website Optimization & Branding: Overseeing content and branding updates for Genesis10’s website, refining copy, SEO and UX to create a candidate and client-friendly experience. Thought Leadership & Ghostwriting: Crafting blogs and strategic content on behalf of Genesis10 and Dev10 leadership, strengthening industry credibility.

Education

• Kent State University

  Bachelor of Science - BS, Journalism & Mass Communication, Emphasis in Public Relations (Minor: Marketing)

Skills

• Microsoft Office
• Business Writing
• Editing
• News Writing
• Corporate Communications
• Microsoft Word
• Writing
• Adobe Photoshop
• Customer Relations
• Teamwork
• Focus Groups
• Social Media
• Indesign
• Event Planning
• Constant Contact
• Marketing
• Employee Relations
• Case Studies
• Customer Service
• Press Releases
• Public Relations
• Internal Communications