Ashleighe Gibson
Brand Representative @Abercrombie & Fitch Co.
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WORK HISTORY
Brand Representative @Abercrombie & Fitch Co.
New York, NY, US
Executing brand storytelling through visual merchandising, aligning in-store product displays with seasonal campaigns to enhance customer experience and engagement.• Supporting rollout of marketing campaigns and promotional activations, ensuring consistency between brand messaging and physical retail experience.• Collaborating with team members to create an immersive, high-energy retail environment, similar to live event or entertainment-based audience experiences.• Maintaining efficient merchandise flow and organization to support fast-paced operations during peak traffic periods, ensuring seamless audience interaction with the brand.
EDUCATION
Pace University
Master of Arts - MA, Digital Communication and Media/Multimedia
Virginia Commonwealth University
Bachelor's degree, Marketing Communication and Analytics
Nansemond River High School
High School Diploma
ABOUT ASHLEIGHE GIBSON
I am a communications and digital media graduate student at Pace University with a passion for storytelling, audience engagement, and the evolving landscape of digital media and entertainment. With a background in marketing and communications, I bring experience in developing strategic messaging, creating engaging experiences, and connecting with diverse audiences.Most recently, I served as an Assistant Residence Director (ARD) in New York City, where I managed high-level communication, coordinated large-scale programming, and led initiatives designed to engage and support a dynamic student community. This experience strengthened my ability to understand audience needs, craft effective messaging, and execute initiatives that drive participation. Moreover, as an Implementation Specialist at ADP, I worked with over 100 business clients, translating complex information into clear, accessible communication while building strong relationships. This role further developed my strengths in communication strategy, client engagement, and delivering impactful messaging.In addition to my professional experience, I have developed creative projects including social media campaign concepts and live event strategies focused on brand storytelling, audience growth, and cultural relevance. I am especially interested in how entertainment and media brands leverage digital platforms to create meaningful, engaging experiences and build loyal communities.I am currently seeking full-time or internship opportunities in digital media, entertainment marketing, communications, or event strategy where I can contribute to impactful storytelling and audience-driven initiatives.Let’s connect.
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