Ashleigh Crocker
Marketing & Communications Leader Experienced in Program Management, Data & Analysis, & Process Improvements to Drive Business Growth
- Role
- Deputy Director at Progress Virginia
- Location
- Palmyra, VA, US
- LinkedIn followers
- 500 followers
About Ashleigh Crocker
With 15+ years of experience as a marketing & communications leader, I have been integral to program management, data & analysis, and process improvements to optimize business growth while driving high-percentage revenue increases. I am passionate about training & development, leading others, & influencing team leadership, which I have done consistently across my career. I am skilled in strategic planning, targeted audience approach, & fundraising efforts, consistently exceeding organizational goals & recognized for efforts. Key Achievements Include: Developing and implementing values-based message tests, securing the ability to determine the most impactful message and tone for a variety of audiences, including utilizing data to develop tailored digital ads to encourage a specific online audience to vote, take action, or donate Strategically generating press coverage, including 1.6K news clips with a $203,323,267.65 equivalent advertising value Leading the Progressive Narrative Project, a year-long deep-listening research project, producing a Virginia-specific narrative tool used in developing a comprehensive progressive message and put in place by upwards of 25 partner organizations and coalitions Contact me through this profile if you wish to connect.
Experience
Deputy Director
Nov 2021 — Present
Education
James Madison University
Bachelor’s Degree, Political Science and Government
2011 — 2012
Skills
- Volunteer Management
- Community Organizing
- Community Outreach
- Public Speaking
- Fundraising
- Public Policy
- Nonprofits
- Politics
- Political Campaigns
- Community Development
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