Ashleigh Allen

About Ashleigh Allen

I’m a healthcare product marketing and growth leader focused on the intersection of clinical complexity, business impact, and human experience. For 15+ years, I’ve helped health tech, payer, provider, and employer-benefits organizations translate complex solutions into clear value → driving adoption, engagement, and measurable outcomes.I specialize in B2B2C healthcare environments where multiple stakeholders influence decisions and utilization drives ROI. I partner closely across product, clinical, sales, and customer teams to shape positioning, go-to-market strategy, activation journeys, and data-driven storytelling that improves member experience while supporting sustainable growth.I’m particularly energized by work that improves access, affordability, and population health. I’m always interested in conversations where mission, thoughtful growth, and strong collaboration intersect.

Experience

1. Senior Manager of Member Growth

   Virta Health

   Nov 2024 — Present

   Growth Marketing leader supporting Virta’s mission to reverse metabolic disease with B2B2C activation and engagement strategies for payer, employer, and government partnerships.

Skills

• Trade Shows
• Strategic Planning
• Adobe Creative Suite
• Customer Retention
• Medical Devices
• Customer Service
• Microsoft Office
• Sales
• Facebook
• Human Resources
• Customer Engagement
• Social Networking
• Social Media Marketing
• Wordpress
• Basecamp
• Business Development
• Event Planning
• Management
• Team Building
• Nonprofits
• Crm
• Event Management
• Quickbooks
• Marketing
• Hubspot
• Accessibility
• Budgets
• Twitter
• Fundraising
• Community Outreach
• Marketing Strategy
• P&L Management
• Leadership
• Advertising
• Public Relations
• Social Media
• Training
• Staff Management
• New Business Development
• Project Management