Ashleigh Staples
Bateman Case Study Competition Measurement and Evaluation Specialist @Public Relations Student Society Of America Prssa
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WORK HISTORY
Bateman Case Study Competition Measurement and Evaluation Specialist @Public Relations Student Society Of America Prssa
Provo, UT, US
Led campaign measurement and evaluation for PRSSA Bateman competition, developing the Big Idea, three SMART objectives, and 20+ tactics based on primary research (600+ survey responses, 15+ interviews, and 3 focus groups).Managed campaign budget and in-kind donations, tracking expenditures and supporting sponsor outreach by contacting 20+ partners and securing 6 sponsors to fund campaign events.Drove awareness for client Access Newswire by launching a LinkedIn page, presenting demos to 12+ departments (reaching near-100% target faculty awareness), and promoting events across 5+ platforms, including external social accounts, campus TV, and two major newsletters.
EDUCATION
Brigham Young University
Working on Bachelor's Degree, Public Relations Emphasis in the School of Communications
Portage Central High School
Pre-Business
Kalamazoo Valley Community College
Health and First Aid
ABOUT ASHLEIGH STAPLES
I\'m a junior at Brigham Young University pursuing a B.A. in Public Relations with a Minor in Business, graduating in April 2027. Originally from Kalamazoo, Michigan, I bring a strong work ethic, people-first mindset, and a passion for strategic communication to everything I do. I\'m a half marathoner with a love for the outdoors, always chasing the next adventure. When I\'m not running, you\'ll find me daydreaming about my next trip or listening to new music. Currently, I work as an Internal Communications Specialist in the BYU University Communications Office, where I support internal communications within BYU and team operations with a focus on organization, accuracy, and professionalism. Primarily, I write, edit and publish a daily newsletter to staff and faculty at BYU. I’ve developed strong skills in customer service, project coordination, social media, writing and teaching.I\'m especially interested in careers in public relations, communications, and advertising, where I can use my strengths in organization and people skills to help teams communicate effectively and make an impact.
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