Ashleigh Robertson
Category Manager @Red Bull
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WORK HISTORY
Category Manager @Red Bull
London, GB
EDUCATION
Robert Gordon University
BA Hons 1st Class Honours, Management with Marketing
SKILLS
ABOUT ASHLEIGH ROBERTSON
As Category Manager, I work closely with key Grocery customers to aid category strategies; unlocking mutual growth opportunities through thought leadership, strategic alignment, embedding our category vision and supercharging growth through range reviews, space & promo planning, best in class merchandising and general category expertise.Understanding the customer; who is buying, consuming and which occasions & missions are driving the category forward is key to delivering the right range recommendations and execution plans to grow the Soft Drinks category.Using an array of data platforms, turning complex data into powerful insights, to provide clear and future-focused category strategies and category expertise. Ultimately, I help drive our customers\' sales- and Red Bulls.
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