Ashleigh Kohlitz

About Ashleigh Kohlitz

Brand strategist who is successful in building national campaigns that accelerate customer advocacy by focusing on high-touch interactions with the ultimate goal of building a brand people love. With a customer-first mindset, Ashleigh champions the customer in order to drive business strategy by uncovering human truths that are actionable, emotional and motivating. Ashleigh thrives in the complexity of the unknown and her continuously curious mindset has allowed her to grow into a multi-faceted marketer.

Experience

1. Brand Manager, National Sponsorships

   Capital One

   Aug 2016 — Present · Richmond, VA, US

   Developing, leading and inspiring a core horizontal enterprise team to push the boundaries on possibility in order to build brand love and advocacy with our current customers and envy from prospective clients• Managing our flagship sponsorship cardholder portfolio which provide unique perks and exclusive benefits to our cardholders on a National level

Education

• VCU Brandcenter

  Advertising | Concentration: Creative Brand Management

  2009 — 2011

• University of Richmond - Robins School of Business

  B.S Business Administration, Major: Business | Concentration: Marketing | Minor: Rhetoric and Communication Studies

  2005 — 2009

Skills

• Strategy
• Sponsorship
• Social Media
• Creative Direction
• Digital Strategy
• Brand Awareness
• Account Management
• Management
• Brand Architecture
• Strategic Planning
• Creative Strategy
• Direct Marketing
• Integrated Marketing
• Marketing
• Analytics
• Social Media Marketing
• Digital Media
• Brand Management
• Advertising
• Marketing Strategy
• Digital Marketing
• Marketing Communications
• Marketing Research
• Brand Development