Ashleigh Henry Kent
Senior Director of Brand Experience @Terrasmart
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WORK HISTORY
Senior Director of Brand Experience @Terrasmart
Fort Myers, FL, US
Terrasmart, the renewable energy portfolio of Gibraltar Industries, Inc.(NASDAQ:ROCK), is a leading provider of solar racking technologies, electrical balance-of-system products, installation services, and project optimization software. Key accomplishments:Oversee the critical functions of marketing, branding, public relations, and communication. Conduct business development projects that support growth of the company.Support the corporate, national, and regional public relations, sales, and marketing objectives.Serve as the creative driver in content creation and strategic messaging - i.e. website, video, photography, case studies, whitepapers, editorials, blogs, internal comms, advertising directive.Customer experience leader; cultivate team and client relationships.Event execution; manage national and global trade show deliverables.Enhance opportunities for the company to be seen as thought leader in the renewable energy sector.Direct and motivate the team with company mission, vision, and goals as the guide.Creatively launched a new brand identity in 2021 for the team and public. This accomplishment was a corporate rebranding process as four corporations merged into one with the Gibraltar acquisition. As a result, the brand won a Transform North America Award in silver for best visual identity in the energy and utilities sector.Created the company\'s first internal awards program now expanded across 500 employees.
EDUCATION
Samford University
Bachelor of Arts (B.A.), Major of Journalism and Mass Communications with an emphasis in Public Relations
SKILLS
ABOUT ASHLEIGH HENRY KENT
As the Director of Marketing, Brand & Comms at Terrasmart, I oversee the critical functions of marketing, branding, public relations, and communication for a leading provider of solar racking technologies, electrical balance-of-system products, installation services, and project optimization software. With 19 years of experience in the field, I have a proven track record of creating and leading successful marketing, advertising, and PR plans for publicly traded companies in national and global industries.My core competencies include brand management and corporate branding, creative media direction, public relations writing, culture driver, relationship focused, client experience creator, thought leader, and visionary. I am passionate about developing and executing innovative and impactful strategies that support the growth and sustainability of the renewable energy sector. I am also committed to fostering a collaborative and inclusive culture that values diversity and excellence.
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