Ashleigh Arshinoff

WORK HISTORY

EDUCATION

SKILLS

ABOUT ASHLEIGH ARSHINOFF

I serve as the commercial lead and regional anchor for a portfolio of 500+ hotels across Canada and the Great Lakes, blending strategic rigor with curiosity and a touch of playfulness. I thrive at the intersection of market insights, operational strategy, and technology, acting as a bridge between regional needs and global priorities to create sustainable growth and high-value experiences for our partners.Market Impact and StrategyI specialize in large-scale hospitality distribution, portfolio optimization, and translating deep market insights into actionable frameworks. I focus on helping partners capture demand in a rapidly evolving digital landscape while finding creative ways to make the most of underutilized inventory. Operations and Leadership • Agile Frameworks: I use Scrum methodologies to keep cross-border teams aligned and maintain 100% deliverability across complex portfolios. • Professional Development: Finalizing my Professional Scrum Master I (PSM I) certification to further drive continuous improvement, team growth, and servant leadership. • AI & Tech Advocacy: As a regional AI Ambassador, I identify where AI can meaningfully reduce bottlenecks, elevate team performance, and scale commercial impact without losing the human touch.I bring a decade of high-stakes sales/account management experience, delivering results through clarity, professional empathy, and operational excellence.