Ashlee McShan

About Ashlee McShan

I\'m a multi-hyphenate Showrunner, Director, and Creative Strategist with over 15 years of experience shaping culturally resonant stories across digital, television, branded, and social-first platforms.My superpowers? Storytelling with soul. Building from scratch. Knowing what works where—and why. Leading creative teams with clarity and care. I specialize in connecting the dots between brand, platform, and audience, ensuring every project is rooted in purpose and positioned to perform.I’ve created, directed, and led formats across a wide range of genres—from narrative docuseries to celebrity-driven talk formats and brand integrations. My work includes showrunning and directing the Mavericks series with Maverick Carter at SpringHill, where I also oversaw content strategy across digital and social platforms. I\'ve spearheaded creative and editorial strategy at BET and iOne Digital, and directed projects for MTV, TVOne, and Uniterrupted. I’ve managed high-performing teams, scaled production systems, and developed partnerships with talent, platforms, and brands to bring meaningful content to life.Whether I’m showrunning a mini-doc or crafting a 360 content strategy, I bring the same intention to every room: to create work that resonates, reflects the culture, and raises the bar.

Experience

1. Executive Producer

   Aspire With Emma Grede

   Dec 2025 — Present

Education

• California State University, Northridge

  Bachelors of Arts, Journalism-Public Relations

  2005 — 2009