Ashlee W.

About Ashlee W.

Ashlee Wigham, based in Austin, brings a diverse and rich background to her role as…

Experience

1. Director of Membership and Programs

   Texas Community College Teachers Association

   Oct 2024 — Present · Austin, TX, US

   Lead statewide membership engagement and growth strategy, driving significant increases in retention and new member acquisition-Manage relationships with over 50 community colleges across Texas, tailoring programs and communications to meet the unique needs of faculty and institutions-Oversee planning and execution of major educational programs and events, including the TCCTA Annual Convention, serving 700+ attendees-Handle end-to-end event planning, logistics, and community outreach to ensure seamless experiences and strong participant engagement-Lead all digital marketing, social media, and brand strategy, including the creation of custom content using Adobe Creative Suite and Canva-Design and produce quarterly newsletters and promotional materials, aligning with the organization\'s brand and mission-Manage CRM systems to track engagement, analyze member data, and improve retention and outreach-Maintain and update the organization’s website using CMS platforms, improving navigation, accessibility, and user experience-Drive sales strategy, secure sponsorships, and manage donor relationships, contributing to event funding and partnership development-Deliver timely, high-quality customer service, including follow-ups and email communications with members, sponsors, and partners-Assist in recruiting, interviewing, and hiring staff, and manage onboarding and payroll functions using Gusto-Support team development and cross-functional collaboration-Communicate regularly with lobbyists and policymakers to support community college faculty and legislative advocacy-Develop and promote resilient leadership initiatives tailored to a changing higher education landscape-Lead project management efforts, ensuring alignment with timelines, budgets, and organizational goals

Education

• South High School

  High school Diploma, General Education

  1998 — 2002

• California State University, Fullerton

  BA, German

  2002 — 2007

• Universität Heidelberg

  BA, German

  2005 — 2006

Skills

• Budgeting
• Html
• Teaching
• Public Relations
• Business Strategy
• Staff Development
• Negotiation
• Microsoft Office
• Human Resources
• Purchasing
• Editing
• Intercultural Communication
• Budgets
• English
• Event Planning
• Employee Relations
• Strategic Planning
• Outlook
• Research
• Photoshop
• Microsoft Word
• Team Leadership
• Word
• German
• Esl
• Performance Management
• Marketing Strategy
• Microsoft Excel
• Powerpoint
• Problem Solving
• SEO
• Translation
• Mentoring
• Contract Negotiation
• Customer Service
• Administration
• Event Management
• Online Marketing
• Excel
• Writing