Ashlee Stroud

About Ashlee Stroud

I’m a digital workplace and internal communications platform leader with over 10 years of experience enabling enterprise-scale communication systems through governance, process design, and user enablement.I specialize in taking complex, people-dependent, or manual-heavy ways of working—such as ad hoc publishing requests, unclear intake processes, or undocumented platform knowledge—and turning them into clear, repeatable systems that scale. My focus is less on creating content and more on ensuring the people who create it can succeed.I manage and support a large community of internal content creators (80+ users), providing training, best practices, guides, and hands-on support to help them effectively use the platform and maximize the reach of their communications. I’m known for proactively identifying opportunities to improve how the platform is used and reaching out to teams with practical recommendations that make their work easier and more effective.I’m particularly interested in using AI and automation to simplify intake processes, document workflows faster, and reduce friction for both content creators and platform administrators. I enjoy experimenting with ways to embed tools into where employees already work, so communications feel more natural, timely, and accessible.At my core, I care about scale, clarity, and continuity—building systems that don’t rely on any one person, and sharing knowledge openly so others can succeed.Get in touch with me via email (a••••••••@gmail.com), let\'s connect.

Experience

1. Digital Communications Experience Manager

   Whirlpool Corporation

   Oct 2022 — Present · Benton Harbor, MI, US

   I lead governance, process design, and user enablement for an enterprise internal communications platform supporting a large, distributed employee population and a network of 80+ internal content creators.My role focuses on how the platform works in practice—ensuring it is used consistently, efficiently, and in ways that maximize reach and effectiveness for communicators across the organization. While I do not build the platform itself, I own the systems, standards, and processes that allow it to scale.Key contributions include:• Managing governance, best practices, and usage standards for an enterprise internal communications platform (Firstup)• Designing and continuously improving intake processes to reduce ad hoc requests and improve efficiency• Supporting and enabling 80+ content creators through training, guides, resources, and hands-on consultation• Acting as the primary point of expertise for platform usage, troubleshooting issues, and applying capabilities effectively• Proactively identifying opportunities for teams to improve communication reach and engagement, and sharing tailored recommendations• Using AI tools to accelerate process documentation, guide creation, and knowledge sharing• Exploring automation opportunities to simplify workflows and reduce manual effort• Building self-service resources and documentation to reduce dependency and improve continuity• Focusing on meeting employees where they are by integrating communications into tools and workflows they already useI’m known for my collaborative, problem-solving approach and for openly sharing knowledge to help others succeed and scale their impact.

Skills

• Sap
• Change Management
• Leadership
• Google Sites
• Training
• Communication Skills
• Cms
• Budget Forecasts
• Microsoft Word
• Business Process Development
• Strategy
• Website Development
• Wordpress
• Email Marketing
• Business Process
• Digital Strategy
• Strategic Planning
• Management
• Purchasing
• Cross-Functional Team Leadership
• User Experience
• Process Improvement
• Employee Training
• Budget Tracking
• Process Flow Documentation
• Google Apps
• Project Management
• Web Design
• Adobe Creative Suite
• Process Consulting
• Budget Management
• Invoicing
• Multi-Site Experience
• Photoshop
• Microsoft Office
• Microsoft Excel
• Powerpoint