Ashlee Swider
Global Marketing Leader | Driving go-to-market strategy and results for new and in-life products in a dynamic value chain that spans b2b2c audiences
- Role
- Senior Manager, Global Product Marketing, Comfort Air Catagory at Resideo
- Location
- Riverside, IL, US
- LinkedIn followers
- 500 followers
About Ashlee Swider
I am a dynamic executive with a marketing foundation and a track record of translating…
Experience
Senior Manager, Global Product Marketing, Comfort Air Catagory
Jun 2024 — Present · Aurora, IL, US
Consumer electronics company innovating the smart solutions that integrate into our lives. Brands include First Alert®, Honeywell Home, and ADI. • Built and developed an all-new NAM category team, onboarding myself and 3 roles within six-monthsRESULTS—Fully-staffed team that understands the industry, competitive landscape, and robust Honeywell Home product portfolio and can target the desired audience within a complex B2B2C value chain, in addition to adapting to a transitional organization with evolving leadership, priorities, and goals• Develop and oversee 360-degree marketing campaigns that cohesively bring the category to life across touchpoints within the sales funnel, including selling tools, web, packaging, and mediaRESULTS—In 15-months, I created the accessible ‘Simply better’ campaign and messaging for the entry-level FocusPRO/X Series launch, led the development of the integrated ‘Accelerate your growth’ campaign and messaging for the premium ElitePRO/X Series offering, plus spearhead the repositioning and messaging development of Pro-IQ servicesRESULTS—Reimagined the packaging strategy to deliver consistency for brand recognition across channels and differentiation to showcase features and capabilities as it scales model-to-model; In contrast, the all-new premium packaging for ElitePRO decidedly took on a new look from the rest of the line to demonstrate the step-up• Led accelerated new product innovation and program launches to reset the portfolio resetRESULTS—Six of 6 on-time launches in 15-months that revolutionize the trajectory of the Honeywell Home brand and category performance, including FocusPRO line, X Series, FocusPRO private label program, Whole Home Dehumidifier line, ElitePRO line, and Pro-IQ program • Develop and oversee 360-degree in-life and NPI marketing campaigns that cohesively bring the category to life across touchpoints within the sales funnel, including selling tools, web, packaging, events, media, and more
Education
Eastern Illinois University
Humanities
2004 — 2008
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