Ashlee Roohani
* Brand Luminary * Client Whisperer *
- Role
- Sr Director, Consumer & Integrated Marketing at Los Angeles Times
- Location
- Manhattan Beach, CA, US
- LinkedIn followers
- 500 followers
About Ashlee Roohani
Experienced Marketing Professional with a demonstrated history of executing well-rounded media plans and highly successful Sponsorships- An exceptional team player who is proactive, efficient, methodical and has strong interpersonal and people management skills- A creative problem solver who thrives in a collaborative and dynamic environment and who is able to provide innovative, customer focused ideas to key consumers by understanding their brands, platforms and strategies.
Experience
Sr Director, Consumer & Integrated Marketing
Jan 2017 — Present · Los Angeles, CA, US
Develop consumer marketing programs across Los Angeles Times and San Diego Union-Tribune - Responsible for leading audience research, insights and portfolio strategy to fuel growth of media brands and assets across the company- Implement integrated marketing programs across our properties that drive both consumer value and client engagement- Establish and oversee a team of category subject matter leads to act as organizational liaisons for planning, strategy, and research on behalf of key client categories.
Education
UCLA
Certification, Institute of Advanced Advertising Studies
2013 — 2013
UC San Diego
Bachelors, Communication
2003 — 2007
Skills
- Corporate Branding
- Strategy
- Management
- Microsoft Office
- Event Planning
- Marketing Communications
- Digital Marketing
- Online Advertising
- Advertising
- Public Relations
- Social Media Marketing
- Microsoft Excel
- Press Releases
- Digital Media
- Social Networking
- Account Management
- Media Buying
- Leadership
- Social Media
- Media Planning
- Microsoft Powerpoint
- Integrated Marketing
- Sponsorship
- Automotive
- Marketing
- Event Management
- Brand Management
- Marketing Strategy
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.