Ashlee Mercogliano

About Ashlee Mercogliano

Strategic and collaborative marketing leader with 13+ years of experience across digital marketing, paid media, eCommerce, and shopper marketing, primarily within the beverage alcohol industry. I’ve led omni-channel initiatives that drive brand visibility and conversion, helping to shape the digital growth of brands like Jameson Irish Whiskey. Expert in managing $40MM+ media and digital budgets, omnichannel activation, and cross-functional team leadership. Areas of Expertise: Digital Marketing | Digital Shelf Optimization | Cross Functional Leadership | Performance Marketing | Paid Media | Retail Media | Content Strategy | Agency Management | Budget Management | Analytics & Reporting | Omnichannel Strategy & Execution | Process & Development | Mentorship & Team Development

Experience

1. Senior Manager, Shopper Marketing

   Monster Energy

   Oct 2025 — Present

Education

• Penn State University

  B.A, Communications - Advertising/Public Relations

  2009 — 2013

Skills

• Digital Marketing
• Blogging
• Media Planning
• Photoshop
• Fashion
• Digital Strategy
• Advertising
• Magazines
• Mobile Marketing
• Mac
• Sem
• Online Advertising
• Facebook
• Dreamweaver
• Event Planning
• Marketing
• Public Relations
• Media Buying
• Press Releases
• Digital Media
• Strategy Execution
• Social Networking
• Social Media Marketing
• Adobe Photoshop
• Twitter
• Project Management
• Problem Solving
• Microsoft Office
• Social Media
• Integrated Marketing
• Google Adwords