Ashlee Lowry
Marketing Unicorn
- Role
- Marketing Director at Spectrum Resorts
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Ashlee Lowry
Marketing Professional with an over a decade of experience in creating and executing successful campaigns. My expertise includes content strategy, digital marketing and brand management. I lead teams and drive business growth throughout a variety of industries through data-driven strategy.
Experience
Marketing Director
Apr 2019 — Present · Gulf Shores, AL, US
Design, plan and execute effective marketing campaigns• Set marketing goals and objectives for three resorts• Build, manage and coach an internal marketing team• Take a deep dive into the analytics of each resort\'s key markets and segments to grow business for three very different properties• Review and manage content marketing strategies, digital marketing strategies, testing strategies, and social media and email marketing strategies• Monitor KPIs regularly and adjust marketing tactics accordingly• Develop and maintain the marketing budget
Education
Auburn University at Montgomery
Bachelor of Science, Marketing
2005 — 2009
Skills
- Advertising
- Social Media
- Email Marketing
- Microsoft Office
- Sales
- Online Advertising
- Press Releases
- Digital Media
- Public Relations
- Media Relations
- Organization
- Management
- Nonprofits
- Marketing Liason
- Graphic Design
- Time Management
- Constant Contact
- Marketing Communications
- Editing
- Idea Generation
- Long-Term Customer Relationships
- Event Planning
- Retention Strategies
- Social Networking
- Social Media Marketing
- Consensus Building
- Communication
- Photoshop
- Public Speaking
- Time Constraints
- Marketing
- Event Management
- Customer Service
- Fundraising
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