Ashlee Thomas
Director Strategic Insights and Portfolio Management (Experience Management) @WestJet
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WORK HISTORY
Director Strategic Insights and Portfolio Management (Experience Management) @WestJet
Calgary, AB, CA
As Director of Strategic Insights and Portfolio Management at WestJet, I lead a talented team responsible for influencing enterprise-wide customer and employee experience strategy. Together, we amplify the voice of the customer through quantitative and qualitative research, prioritize experience initiatives, and conduct end-to-end journey mapping to enhance operational efficiency and consistency.Beyond customer experience, my team partners with Marketing to deliver brand and advertising research that ensures WestJet’s positioning aligns with market expectations and competitive dynamics. As the voice of our employees, we also work closely with HR to lead employee research, including engagement and leadership effectiveness programs, providing critical insights that strengthen both workplace culture and service delivery.Working cross-functionally with senior leaders, we integrate insights into strategic decision-making, fostering a culture of continuous improvement. We strive to ensure WestJet remains responsive to evolving customer and employee needs, driving both brand strength and sustainable growth.
EDUCATION
The University of Lethbridge
Bachelor of Commerce (with Distinction)
SKILLS
ABOUT ASHLEE THOMAS
Business Strategist | Research & Insights Expert | Passionate Leader | Customer Experience Enthusiast | Brand Builder | D&I Champion | Change Catalyst
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