Ashlee C.
Marketing Product Owner Marketing Impact Hub @Manulife
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WORK HISTORY
Marketing Product Owner Marketing Impact Hub @Manulife
Toronto, ON, CA
Leading a marketing delivery team, owning roadmap, backlog prioritization, and cross-functional delivery.* Implementing agile marketing operating model, improving campaign deployment speed and increasing stakeholder alignment across departments.* Defining KPI-driven prioritization framework aligning initiatives to acquisition, lifecycle value, and commercial impact.* Establishing performance governance structure to improve visibility into campaign ROI and resource allocation.
EDUCATION
The Chinese University of Hong Kong
Master of Social Science in Advertising
Harvard Business School Online
Certificate in Data Science for Business, Data Science for Business
Minzu University of China
Bachelor of Arts (BA)
SKILLS
ABOUT ASHLEE C.
I began my journey as a bilingual copywriter at a 4A agency in Hong Kong, where I crafted compelling messages for global brands. Over the years, I’ve had the privilege of helping businesses tell their stories across Canada, Asia Pacific, and the UK.Along the way, I gained valuable first-hand sales experience as a part-time insurance agent, which deepened my passion for financial marketing and helped me transition smoothly to the corporate side. This dual perspective allows me to better align marketing strategies with real-world client needs.Outside of work, I’m passionate about anthropology and museology, which is why I volunteer at a local museum every month.Whether it’s building brand presence, connecting with clients, or driving measurable results, I’m always eager to explore opportunities to make an impact. Let’s connect and discuss how we can create something remarkable together!
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