Ashlee Gouldstone

Experience

1. VP, Advertising Impact

   NBCUniversal

   Jul 2000 — Present · New York, NY, US

   I am a seasoned analytics leader who believes the role of research is to help businesses make better decisions. I have broad experience supporting Senior Management, Sales, Digital, Finance, Programming, Marketing, Press, Scheduling and Business Development across all areas of media. I have a proven track record of delivering on corporate goals and am highly experienced in writing, presenting and messaging research internally and externally.I have held a variety of research and insights positions at NBCUniversal, and am currently the VP of Advertising Impact. This team is charged with measuring the effectiveness of advertiser campaigns and sponsorships across the portfolio. We demonstrate how NBCU delivered on client goals and brand KPIs for the overall campaign as well as key elements/platforms. We\'ve developed company-wide norms, case studies and best practices based on insights from individual campaigns. Previously, I was the VP of Ad Sales Research for the Entertainment vertical (NBC, USA and Syfy). My responsibilities included brand and category level positioning (for each network individually and the power of all three together) to demonstrate the value NBCU Entertainment offers to agencies and clients. I also oversaw sponsorship measurement to ensure clients understood the effectiveness of their campaigns across our platforms. Recent career highlights include an in-depth analysis of the marketing landscape to improve performance of creative elements and drive greater sponsorship revenue. I also spearheaded analyses to understand the unique value proposition of USA’s Playing House across platforms. And I uncovered not only how a tornado full of sharks became a ratings, digital and social phenomenon (presented externally at the Media Insights and Engagement conference) on Syfy; but also how advertisers benefited from the strength of Sharknado across platforms.

Skills

• Research
• Social Media
• Television
• Digital Media
• Digital Strategy
• Nielsen
• Integrated Marketing
• New Media
• Media & Entertainment
• Entertainment
• Social Media Marketing
• Media Planning
• Analytics
• Digital Marketing
• Broadcast
• Television Research
• Media Research
• Advertising