Ashlea Marrow

About Ashlea Marrow

Well rounded Marketing Professional with experience in digital marketing, media planning…

Experience

1. Digital Demand Manager, Webinars and Paid Media

   Fortinet

   Dec 2015 — Present

   Execution of paid media programs including display, search, retargeting and ABM specific campaigns. Proven year over year improvement of webinar attendance and significant increase in marketing driven pipeline from webinar programs within the first year. Created accessible global enablement and training for webinar strategy and execution. Moderate and leverage webinar performance data to ensure topics are resonating, increase pre- and post- event engagement and manage MQL conversion. Cross functional collaboration with multiple groups to ensure webinars are on brand in messaging and appearance, plus integrated into tracking mechanisms, and promoted via digital channels. Help developed processes and managed internal brokerage of list acquisition through marketing operations team. Negotiated, coordinated and managed lead gen programs across multiple vendors to include both brand awareness and CPL programs. Put together global solution campaign and initiated launch through the Channel and global regions.

Education

• The Art Institute of California, San Diego

  Bachelor of Science, Advertising

  2008 — 2010

Skills

• Marketing Strategy
• Html
• Project Management
• Event Marketing
• Customer Engagement
• Marketing
• Microsoft Excel
• Content Marketing
• SEO
• Salesforce.com
• Sales Funnel Optimization
• Powerpoint
• Display Advertising
• Email Marketing
• Event Planning
• Online Media
• Lead Generation
• Online Advertising
• Microsoft Office
• Program Coordination
• Microsoft Word
• Brand Awareness
• Nurturing
• Retargeting
• Integrated Marketing
• Opportunity Qualification
• Digital Marketing
• Advertising
• Lead Development
• Facebook
• Digital Strategy
• Customer Retention
• Marketo
• Demand Generation
• Operational Planning
• Eloqua