Ashlea Beal

About Ashlea Beal

As a Managed Services Product Manager at Cox Business, I oversee the product line for five markets across the US, ensuring optimal sales, margin, and churn results. With a certification in Diversity, Inclusion, and Belonging, I value collaboration and communication with various internal and external stakeholders, from IT and Engineering to Sales and Marketing.I have 25 years of telecommunications experience and five years of cloud experience, which enable me to identify and present innovative and creative product solutions that meet customer needs and expectations. I also have strong analytical skills, using company data to monitor and evaluate product performance and trends. Additionally, I lead the product integration, launch, and change processes, coordinating and building strong working relations with the different teams involved. My mission is to drive product innovation and performance for Cox Business, the third-largest cable provider in the US.

Experience

1. Market & Customer Research, Sr Manager

   Cox Business

   Nov 2023 — Present · OK, US

   Understanding the competitive landscape is critical for business success and obtaining a company\'s goals. As the West regions Market & Customer Research Manager I gather, analyze and interpret market data to support strategic decision-making drive business growth. This role requires working closely with cross-functional team to provide actional insights that inform product development, marketing strategies and company direction.Responsibilities include- Monitor and evaluate industry trends- Capture competitive insights including pricing, product portfolios, future strategies, territory growth and financial information- Research purchasing activity, disconnecting trends and work closely with sales to understand customer needs- Interpret data, draw conclusions, prepare and present reports- Identify and qualify potential clients and opportunities within target agencies and departments- Support business development efforts through market intelligence and competitive analysis- Support marketing and communications activities aimed at expanding brand awareness and capabilities and differentiators to the market and sale departments- Ability to define the customer\'s need while coordinating with the sales team to gather comprehensive information about the pricing and solution requirements- Collaborate with the Legal Team to ensure pricing terms and requirements are incorporated- Gather all relevant data and create a margin analysis and apply special pricing- Assess the final pricing to ensure it is competitive and meets the customer\'s needs- Approve quote proposals and margins that take into consideration promotion pricing, volume-based discounts, and custom pricing packages for various products- Assist with updating all quoting databases, and the market data to become more competitive for future bids- Work with confidential information exercise judgment and discretion.

Education

• Western Oklahoma State College

  Associate of Science (AS)

  1994 — 1997

• University of Science and Arts of Oklahoma

  Bachelor of Business Administration (BBA)

  1997 — 2000

Skills

• Management
• Product Marketing
• Voip
• Project Management
• Telecommunications
• Product Development
• Product Management