Aashi Tandale

About Aashi Tandale

My path hasn’t been straight, and I think that’s what shaped the way I build products today.I started my career in financial systems and compliance spaces—working across processes that were complex, high-stakes, and often slow to change. But I was always the person asking “Why?” Why do users do this step twice? Why do we accept friction as “just how things are”? Why are teams working around the system instead of with it?That curiosity pushed me deeper into product—into sitting with users, understanding where things break for them, and walking in their shoes until the problem makes sense at a human level. Colleagues often describe me as someone who is calm in ambiguity, and one who can translate between business needs, engineering constraints, and the real-world workflow of the people that rely on the product.Over the years, I’ve led product work across FinTech automation, GRC platforms, cross-border payments, home security product experiences, and large-scale enterprise systems. I’ve also worked on MarTech and go-to-market strategies—optimizing experiences across web and mobile, shaping personalization, and driving monetization in ways that feel aligned with user intent rather than forced. Whether the environment is highly regulated, deeply technical, or operationally complex, the core stays the same: UNDERSTAND THE USER, solve for the real behavior (not the assumed one), and build in a way that EARNS TRUST.What drives me:• Building products that actually remove friction from people\'s day-to-day work• Going beyond traditional “ship the feature” thinking—understanding what works in the specific situation, not just in theory• Not just improving user experience, but personalizing it to fit how different users think, work, and make decisions• Bringing clarity where things feel ambiguous or overwhelming• Designing experiences rooted in how people really behave, not how we assume they should behave• Working across engineers, designers, operators, and business leaders to create shared understanding and alignment• Asking the “why” until the solution feels obvious.Outside of work, I stay close to things that keep me curious. I love exploring design and how people express themselves—whether that’s discovering local artists, small galleries, or independent creators.\"Always learning something NEW\".

Experience

1. Sr Lead Technical Product Manager- Fintech and Digital Cx

   Amazon

   Jul 2022 — Present · Jersey City, NJ, US

   Senior Product Leader with 8+ years building digital products that blend great user experience with strong fintech and risk fundamentals. I’ve owned multi-product portfolios across business units—spanning Amazon.com customer journeys (web + app) and internal FinTech Payment workflow platforms used by Accounting and Tax, vendors—while leading teams through strategy, roadmapping, delivery, and measurable outcomes.I focus on end-to-end experience quality: removing friction in key flows, making journeys consistent across channels, and using product and technical health signals to guide roadmap decisions. On the platform side, I’ve led large-scale workflow modernization—intake, approvals, validations, and audit-ready controls—driving faster decisions, lower manual effort, and better reliability at scale. I’m comfortable operating at the leadership layer: aligning cross-functional partners, managing dependencies, and running a metrics-driven cadence through MBRs/QBRs, scorecards, and decision memos to keep priorities and investment grounded in ROI.I also invest heavily in people—building strong teams through coaching, clear expectations, and practical ways of working that raise decision quality and execution.Core SkillsDigital Product Strategy & Roadmapping, FinTech Platforms & Workflow Automation, Omnichannel UX (Web + Mobile), Digital Personalization, Backlog Ownership & Prioritization, Discovery & Scope Definition, KPI Frameworks & Experimentation (Funnels/A-B Tests), Product Health & Technical Health (Site Speed, Crash Rate, API Performance), Customer Feedback Systems (App Ratings, Quantum Metric, Medallia), AI Initiatives (GenAI Summaries, Anomaly/Variance Signals, Evaluation Loops), Cross-Functional Leadership (Eng/Design/Data/Ops/Compliance), Executive Storytelling (PRFAQs, Investment Cases, MBR/QBR Operating Rhythm), Org & Capacity Planning, Team Leadership & Coaching

Education

• Villanova University

  Masters certificate in Organizational Management, Business Management

  2010 — 2011

• Massachusetts Institute of Technology

  Human Computer Interaction and AI/ML development and learnings