Ashita Nagori

About Ashita Nagori

I’m a senior B2B marketing leader with 10+ years of experience building and scaling integrated marketing programs across brand, demand generation, content, SEO, and go-to-market execution for SaaS, data, and technology companies.I’ve led global marketing efforts that balance long-term brand building with short-term revenue impact—owning strategy and hands-on execution across website and SEO optimization, paid media, lifecycle campaigns, content development, field marketing, and sales enablement. My work has driven measurable outcomes, including multi-million-dollar pipeline impact, improved conversion efficiency, and sustained growth in inbound demand.Most recently, I led marketing for a B2B logistics organization, where I rebuilt the website and SEO foundation, scaled content and thought leadership, managed a six-figure paid media budget, and partnered closely with Sales and Product to support pipeline growth and deal velocity. I’ve also built and run high-impact tradeshow and event programs, ensuring strong alignment between brand presence and revenue results.I’m known for combining strategic thinking with execution—setting clear direction, prioritizing effectively, and rolling up my sleeves when needed. I thrive in fast-paced, growth-oriented environments where marketing is expected to drive awareness, adoption, and revenue

Experience

1. VP of Marketing - Demand Gen, Brand & Gtm

   CIRRO Fulfillment

   Oct 2025 — Present

   Leading global marketing across brand awareness, lead generation, content creation, communications, and sales enablement• Designed and executed a lead generation strategy that drove company revenue from digital channels (SEO, website, PPC), tradeshows and added 10 high-intent opportunities in the pipeline for 2025.• Rebuilt CIRRO’s website and SEO architecture - UI/UX modernization, content hierarchy redesign, technical SEO, competitive analysis, and keyword strategy -growing monthly traffic from to visitors.• Managing the PPC budget, leading performance optimization across landing pages, keyword groups, audiences, and CTAs to increase conversion rates and lower cost per lead.• Managing the tradeshow calendar (event selection, pre-show digital campaigns, onsite strategy, post-show nurturing, ROI attribution).• Implementing lead nurture campaigns to maintain branded touchpoints,(monthly newsletter and automated follow-ups).• Partnered with sales, solutions and operations teams to produce best-in-class marketing assets (pitch decks, RFPs, one-pagers, case studies, award submissions, press releases and branded templates)• Oversee content development across blogs, whitepapers, customer spotlights, partner highlights, support center and SEO-driven educational resources to strengthen top-of-funnel visibility.

Education

• INTI

  Bachelor’s Degree

  2007 — 2008

• Michigan State University

  Bachelor of Science (BS), Biotechnology, Biochemistry, Genomics

  2006 — 2010

• General Assembly

  Digital Marketing

  2015 — 2016

• SPJIMR SP Jain Institute of Management & Research

  Master of Business Administration (MBA)

  2011 — 2013