Ashish Shah

About Ashish Shah

With 15+ years across Operations, Customer Success, and B2B Demand Generation, I help growth-stage and enterprise organizations turn customers into revenue engines.Today, as VP of Customer Success at Arista Demand, I lead global customer relationships across publishers, agencies, and enterprise technology clients—managing a portfolio exceeding $5M while driving retention, expansion, and customer-led growth.My background is unique:I’ve led operations for 120+ team members, built GTM alignment between Demand Gen + CS, and designed scalable processes that improved delivery, forecasting, customer satisfaction, and revenue continuity.What I’ve built: • Complete Customer Success playbooks for retention, onboarding, renewals & expansion • QBR frameworks, adoption models & performance governance • Operations infrastructure for demand gen teams (120+ people) • Revenue scaling processes used in multi-million dollar B2B programs • Cross-functional alignment across Sales, CS, Operations & DeliveryWhat I do best: • Customer lifecycle optimization • Enterprise relationship management • Data-driven decision making • Retention and renewal strategy • Scaling CS operations in growth-stage companies • Cross-functional leadership & GTM collaborationWhat I’m working toward:I’m actively building thought leadership in Customer Success, B2B Demand Gen, and Customer-Led Growth — with the goal of becoming a LinkedIn Top Voice, speaking at CS & SaaS events, and mentoring the next generation of CS leaders.If you’re interested in CS frameworks, retention strategies, or customer-led revenue models — follow along.If you’re looking for guidance or mentorship in CS or Demand Gen, feel free to reach out.

Experience

1. Vice President of Customer Success

   Arista Demand

   Oct 2025 — Present

   As VP of Customer Success, I lead the full customer lifecycle for enterprise technology clients, publishers, and global agencies. My role blends customer strategy, operations, and revenue ownership to deliver measurable business outcomes.Key Contributions & Achievements: • Built CS playbooks covering onboarding, adoption, QBRs, escalations & renewals • Created process frameworks that improved performance visibility & forecasting • Designed customer governance structure used across enterprise accounts • Improved renewal velocity and strengthened long-term customer value • Enabled cross-team collaboration across Sales, Ops, Delivery & Leadership • Championed customer-led revenue strategies integrating CS + Demand Gen

Education

• PARUL INSTITUTE OF ENGG. AND TECH., LIMDA, VAGHODIA 037

  Electrical and Electronics Engineering

  2004 — 2007