Ashishranjan Rai
Deputy General Manager - Honasa | Ex- Plix | Ex- Traya
- Role
- Performance Marketing Manager at Plix
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Ashishranjan Rai
With over 5 years of hands-on experience in performance marketing, I have been instrumental in scaling two successful and profitable startups, to achieve EBITDA-positive results. Leveraging a deep understanding of digital advertising, I have managed ad spends exceeding ₹250 crore across diverse platforms such as Meta Ads, Google Ads, Amazon Ads, Flipkart Ads, TikTok Shop, and TikTok Ads.My expertise extends beyond digital, having successfully executed impactful brand campaigns through offline channels like bus, metro, and billboards, as well as programmatic advertising using DV360. I’ve also driven innovation with WhatsApp messaging campaigns to engage audiences effectively.I’m passionate about scaling brands, optimizing budgets, and staying ahead in the ever-evolving digital marketing landscape.
Experience
Performance Marketing Manager
Mar 2024 — Present · Mumbai, IN
Achieved 3x growth in daily revenue while maintaining a controlled ad budget across diverse platforms such as Meta, Google, TikTok, Amazon, Flipkart, and DV360. Scaled monthly ad spends by 1.5x, driving significant growth while ensuring optimal efficiency.Turned around the business from losses to profitability, achieving a 5x improvement in overall profitability, by implementing data-driven growth strategies and optimizing performance marketing for sustainable success.
Education
Amity University Rajasthan
B.tech, Computer Science Engineering
2015 — 2019
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