Ashish Shrivastava
Dy Director - Marcom @Mumbai Educational Trust, Met League Of Colleges
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WORK HISTORY
Dy Director - Marcom @Mumbai Educational Trust, Met League Of Colleges
EDUCATION
Vellore Institute of Technology
PGDBA, Marketing & IT
SKILLS
ABOUT ASHISH SHRIVASTAVA
An MBA with rich work experience of more than two decades. As a Marketing and Communications (Marcom) professional I have identified and developed newer opportunities believing that innovation and strategic planning always help to scale higher. I have successfully designed and executed integrated Marcom plans for diverse markets, analyzed customer behavior through consistent market research to forecast trends in consumer behavior, managed communication, advertising, digital and ATL & BTL campaigns. Also introduced and implemented newer processes, identified opportunities and provided inputs to the product development team, regularly dealt with agencies, associates, partners and suppliers- Development and implementation of Marcom strategy - Brand management - Advertising & Media – Print, Digital, OOH- SMO, SEM, SMM, SEO, Programmatic- Content Generation- Designing & Creative- Website content management and strategy, CRM implementation- Managing Marcom, counseling, creative, BTL and technical teams- Market research, data analysis and MIS- Collateral creation and development, internal newsletter- Launching new initiatives and processes- External and internal PR, Media Relations, Vendor Management- Ranking & Awards
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