Ashish Khatu

An AI generalist | Head of Marketing - onsitego | Ex. Metropolis & EssilorLuxottica

Role
Gm Marketing at Onsitego
Location
Mumbai, MH, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Ashish Khatu

I\'ve spent 12+ years building brands and scaling businesses across four industries most…

Experience

  1. Gm Marketing

    Onsitego

    Apr 2024 — Present · Mumbai, IN

    Led brand strategy and positioning for Onsitego, including brand ambassador Mr. Hardik Pandya, ensuring brand consistency and impactful visibility across channels.• Designed and executed Retail, B2B, and Enterprise marketing campaigns to drive annual business targets.• Planned and launched consumer-focused campaigns for key seasons like Diwali, Summer, Monsoon, Republic Day, and regional activations for Kerala, Tamil Nadu, Bangalore, UP, Punjab, aligning with market-specific needs.• Managed D2C CLM (Consumer Lifecycle Management), Online & AMC business, driving an annual retention target of ₹12Cr.• Strengthened customer acquisition efforts through a TeleSales-driven strategy, enhancing conversion and engagement.• Conceptualized and developed marketing assets like leaflets, brochures, and consumer communication materials to support retail partners and new product launches.• Designed incentive programs to boost performance among retail partners and the sales team, driving target achievement• Led aftermarket research and competitive analysis to identify new product opportunities, ensuring Onsitego stays ahead of market trends.• Successfully planned and executed corporate meet-ups, retailer events, and sales conferences, strengthening brand relationships and business partnerships

Education

  • Asmita

    Bachelors in Management Studies(BMS)

    2008 — 2011

  • Duke University

    Postgraduate Degree

    2021 — 2022

  • MICA | The School of Ideas

    Postgraduate Degree

    2023 — 2024

  • University of Pune

    Master of Business Administration (MBA)

    2011 — 2013

Skills

  • Market Research
  • Microsoft Office
  • Powerpoint
  • Research
  • Social Media
  • Business Alliances
  • Atl
  • Btl Activations
  • Marketing Strategy
  • Product Strategy
  • Corporate Communications
  • Client Services
  • Corporate Branding
  • Corporate Gifting
  • Advertising
  • Marketing
  • Marketing Communications
  • Team Management
  • Public Relations
  • Event Management

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Ashish Khatu — Gm Marketing at Onsitego in Mumbai, MH, IN | Unifers