Ashish Khatu
An AI generalist | Head of Marketing - onsitego | Ex. Metropolis & EssilorLuxottica
- Role
- Gm Marketing at Onsitego
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Ashish Khatu
I\'ve spent 12+ years building brands and scaling businesses across four industries most…
Experience
Gm Marketing
Apr 2024 — Present · Mumbai, IN
Led brand strategy and positioning for Onsitego, including brand ambassador Mr. Hardik Pandya, ensuring brand consistency and impactful visibility across channels.• Designed and executed Retail, B2B, and Enterprise marketing campaigns to drive annual business targets.• Planned and launched consumer-focused campaigns for key seasons like Diwali, Summer, Monsoon, Republic Day, and regional activations for Kerala, Tamil Nadu, Bangalore, UP, Punjab, aligning with market-specific needs.• Managed D2C CLM (Consumer Lifecycle Management), Online & AMC business, driving an annual retention target of ₹12Cr.• Strengthened customer acquisition efforts through a TeleSales-driven strategy, enhancing conversion and engagement.• Conceptualized and developed marketing assets like leaflets, brochures, and consumer communication materials to support retail partners and new product launches.• Designed incentive programs to boost performance among retail partners and the sales team, driving target achievement• Led aftermarket research and competitive analysis to identify new product opportunities, ensuring Onsitego stays ahead of market trends.• Successfully planned and executed corporate meet-ups, retailer events, and sales conferences, strengthening brand relationships and business partnerships
Education
Asmita
Bachelors in Management Studies(BMS)
2008 — 2011
Duke University
Postgraduate Degree
2021 — 2022
MICA | The School of Ideas
Postgraduate Degree
2023 — 2024
University of Pune
Master of Business Administration (MBA)
2011 — 2013
Skills
- Market Research
- Microsoft Office
- Powerpoint
- Research
- Social Media
- Business Alliances
- Atl
- Btl Activations
- Marketing Strategy
- Product Strategy
- Corporate Communications
- Client Services
- Corporate Branding
- Corporate Gifting
- Advertising
- Marketing
- Marketing Communications
- Team Management
- Public Relations
- Event Management
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