Ashish Kapoor

About Ashish Kapoor

I am a Revenue Marketing Leader who builds high-velocity demand engines. I thrive in high-pressure environments where every marketing dollar is a calculated investment, specializing in scaling predictable B2B pipeline through a sophisticated mix of Performance Media, Field Marketing, and Ecosystem Alliances.In 2026, the marketing playbook is about precision and presence. I help B2B organizations navigate this shift by blending data-driven digital programs with high-impact physical events. My track record includes transforming multi-channel strategies - spanning Paid Search, programmatic ABM, and global trade shows into measurable, multi-million dollar revenue streams.The Framework:High-Velocity Performance Media: I move beyond generic lead gen to scale high-intent pipeline. By optimizing global budgets across Paid Search, Social, and Display, I ensure a constant flow of SQLs that meet strict cost-per-acquisition (CAC) targets.Integrated Field & Event Strategy: I believe in the power of \"Physical + Digital.\" I lead global trade-show management and field initiatives that don\'t just generate badges, but accelerate mid-funnel opportunities and strengthen brand authority in competitive segments.Ecosystem as a Multiplier: I leverage strategic relationships with AWS, Google Cloud, and Azure not just as logos, but as revenue levers. I integrate partner co-marketing and co-sell motions into our broader demand programs to shorten sales cycles.Quality-First Revenue Ops: I obsess over conversion rates from lead to revenue. My focus is on ensuring that Sales is working high-signal opportunities, not just \"noise,\" by aligning our data research and intent-targeting with their closing priorities.You can reach me at a••••••••@gmail.com.

Experience

1. Manager- Marketing

   Kyvos Insights

   Apr 2016 — Present

   Leading the strategy and execution of a global revenue marketing engine for a category-leading Semantic Layer platform. I specialize in scaling predictable pipeline across North America and Europe by orchestrating high-performance media, programmatic ABM, and strategic cloud alliances (AWS, GCP, Azure).Key Impact & LeadershipHigh-Velocity Performance Media: Built and scaled a full-funnel digital engine from the ground up, utilizing Paid Search, Social, and Display as primary drivers for pipeline growth. Consistently optimize multi-million dollar global budgets to exceed SQL targets and reduce Customer Acquisition Cost (CAC).Ecosystem-Led Growth (ELG) & Cloud Co-Sell: Serve as the global lead for strategic technology alliances. Transformed partnerships with AWS, Google Cloud, and Azure into high-intent revenue channels by integrating marketing programs with modern Cloud Marketplace and Co-sell motions.Regional GTM & International Expansion: Own the strategic roadmap for North America and Europe, tailoring multi-channel demand programs to regional market maturity while maintaining a unified global brand identity and messaging.Predictive Intent & Data Research: Founded an internal Data Research practice to fuel campaign precision. By leveraging account intelligence and intent signals, I’ve shifted the strategy from broad-reach marketing to high-signal targeting, significantly increasing sales conversion rates.Revenue Operations & Sales Synergy: Collaborate directly with Sales leadership to bridge the gap between \"marketing activity\" and \"closed-won revenue.\" Established unified KPIs for pipeline health, ensuring 1:1 alignment on opportunity generation and revenue impact.Multi-Channel Program Orchestration: Direct an integrated mix of webinars, field events (Trade-shows), and lifecycle nurture tracks that complement performance media to maximize touchpoints throughout the buyer’s journey.

Education

• INSTITUTE OF MANAGEMENT STUDIES, DAVV, INDORE

  Master's degree, Marketing

  2012

• Medicaps University

  Master of Computer Applications - MCA, Computer

  2004 — 2007

Skills

• Business Intelligence Tools
• Analytics
• Linkedin
• Business Analysis
• Hadoop
• Product Management
• Solution Selling
• Marketing
• New Business Development
• Team Management
• Benefits Negotiation
• Pre-Sales
• Mobile Applications
• Crm
• Enterprise Software
• Trade Show R
• Business Development
• Business Intelligence
• Account Management
• Ppc Bid Management
• Lead Generation
• Vendor Management
• Leadership
• Management
• Campaign Manager
• Google Adwords
• Google Analytics
• Big Data
• Market Research
• Competitive Analysis