Ashish Jain

About Ashish Jain

Data & Generative AI Architecture leader with 13 years of experience driving…

Experience

1. AVP Marketing Technologies

   Synchrony

   Aug 2021 — Present · IN

   Led a high-performing cross-functional analytics team, driving initiatives that optimized customer segmentation and enhanced personalized engagement across Synchrony’s digital platforms.Championed strategic collaborations with marketing, product, and engineering teams to unify customer data from multiple sources, significantly improving the targeting precision of omnichannel campaigns.Directed the end-to-end deployment of dashboards and reporting frameworks, enabling executive-level decision-making based on real-time customer insights.Acted as a strategic advisor to leadership by presenting actionable recommendations derived from advanced analytics projects using SQL, SAS, Python, and Tableau.Led initiatives integrating Anaconda Enterprise and HUE into the analytics workflow, facilitating deeper exploratory insights and accelerating business impact.Spearheaded the implementation of a centralized Preference Center, enabling customers to control their communication preferences and data sharing consents—enhancing personalization while improving regulatory compliance and opt-in rates.Pioneered AI-powered predictive models to forecast customer churn, identify upsell opportunities, and personalize communication strategies—resulting in increased campaign efficiency and improved customer lifetime value.Collaborated on integrating machine learning models with marketing automation platforms, enabling adaptive offer recommendations based on real-time behavior and historical insights.

Education

• Indian Institute of Management, Calcutta

  Certificate Programme

  2018 — 2019

• Kurukshetra University

  Bachelor's Degree

  2008 — 2012

• Indian Institute of Technology, Delhi

  Data Science & Decision Science

  2022 — 2033

• Maharaja Agarsain Public School

  High School

Skills

• Brand Awareness
• Social Media Marketing
• Web Analytics
• Strategic Partnerships
• Display Advertising
• Strategy
• E-Commerce
• Team Management
• Facebook Marketing
• Mysql
• Email Marketing
• Social Media
• Cms
• Css
• Advertising
• Google Adwords
• Sem
• Mobile Marketing
• Doubleclick
• Online Advertising
• Business Intelligence
• Ppc
• Joomla
• Management
• Mobile Applications
• Marketing
• Salesforce.com
• Copywriting
• Account Management
• Affiliate Marketing
• Digital Strategy
• Google Analytics
• Web Development
• SEO
• Smo
• Business Analysis
• Online Marketing
• Digital Media
• Analytics
• User Experience