Ashish A

About Ashish A

Marketing professional with over 14+ years of experience working with Trans-national companies engaging in solving business problems through product & technology. Expertise in building brands, expand businesses and retain customers across America, Europe, Canada and Asia Pacific markets. Marketing strategy development and planning process for the leading brand in the digital gaming market and one of the largest digital businesses in Europe. Crafting winning go to market strategies for products/technology solutions and seamlessly execute on the plan and on budget with clear business ROI. Packaging products/services into industry solutions that help solve real business problems, increase process efficiencies, reduce costs and grow revenues. Developing winning value propositions and driving it through multiple channels of communication to build brands, enhance awareness and enable business growth. Collaboratively identifying opportunities and enabling joint market success. Evaluate and define goals for digital marketing campaigns. Implementing and setting up the campaign, executing and monitor the success of the campaign and ensuring achievement of business objectives Maximizing budget ROI by leveraging the most out of marketing agencies such as creative, demand generation and communication agencies. Integrating the state of art technologies for business growth i.e. adobe online suite, oracle eloqua, marketo and sales force CRM. Specialties: Digital Marketing, Branding, Product Positioning, Developing Marketing Road-maps, People Management, Vendor Management, Email Marketing, Leadership, Strategies, Idea Development, Social Media Marketing, Online Events and Promotions, Affiliate Marketing, Networking, Developing Online Application, Project and Program Management, Marketing of IT, Online Gaming, Mobile Marketing, Search, Facebook, Mobile Applications and Web Analytic.

Experience

1. Senior Product Marketing Manager

   Iyogi

   May 2014 — Present · Gurgaon, IN

   Strategic Planning\\\\n Digital Marketing\\\\n Lead Generation\\\\n Brand Positioning\\\\n Online Branding\\\\n New Product Launch Strategy\\\\n SMAC : Social, Mobile, Analytics & Cloud\\\\n Building Email Marketing Practice - End 2 End Set up- Lead Generation - Customer\\\\nAcquisition\\\\n Driving Customer Satisfaction Practice\\\\n Leadership & Marketing Strategy\\\\n Development of Offshore Marketing Delivery Center /Marketing Shared Services Teams\\\\n Branding & ORM\\\\n Media Buying\\\\n Budget Planning\\\\n Presales & Consulting\\\\n New Business Acquisition\\\\n Customer Acquisition & Retention Strategies\\\\n Key Metrics Management\\\\n Developing World Class Marketing Practices.\\\\n Business Planning\\\\n Affiliation & Partnerships\\\\n People Management & Development\\\\n Payment Solutions\\\\n Database Solutions\\\\n Strategic Sales\\\\nHighlights\\\\n\\\\n Developed and launched new programs and created external email marketing strategy for the product division.\\\\n Developed and managed large scale team and created offshore marketing delivery center to delivery Global Marketing Projects.\\\\n Driving customer satisfaction practices to new level ensuring achievement of KPI\\\\n Played key role in partnership with major database companies for launching country specific targeted marketing efforts.\\\\n Achieved 110% of growth on every quarter.\\\\n Supported the creation of successful loyalty and retention programs for existing customers in technical support domains for brands Viz. Hewlett Packard, Microsoft, Dell & IBM.\\\\n Manage high level agency relationships with the likes of Mediavest, MediaEdge CIA, Dentsu, and Ogilvy & Mindshare.\\\\n Website Optimization for Lead Conversion\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• University of Illinois at Urbana-Champaign

  Certificate in Digital Marketing, Digital Marketing

  2015 — 2015

• Zakir Hussain College Delhi University

  B.com, Bachelor of commerce

  2001 — 2004

• NIIT

  Hons. Diploma in Information Technology

• JIMS

  MBA, International Marketing