Ashish Agrawal

About Ashish Agrawal

I am a Marketing Leader & Digital Strategy Expert with 18+ years of experience transforming businesses through data-driven marketing excellence. Currently Head of Marketing at Great Place To Work India, amplifying India\'s recognition as a hub for high-trust, high-performance workplaces. I have been awarded \"Top 50 Most Influential Strategy Leaders\" and \"100 Smartest Digital Marketing Leaders\" by World Marketing Congress and CMO Asia. Scaling lead generation to 13K+ MQLs annually through omnichannel campaigns, elevating brand authority, and driving measurable ROI through advanced analytics at Great Place To Work India. I have done my computer engineering from Mumbai University and then worked as a software developer at Tata Consultancy Services before completing my MBA in Marketing & Systems from IIM Indore. This technology & marketing combination has helped me drive success at the intersection of marketing, technology, data, and design. I have a proven track record. Growth Architect: Built marketing operations from ground up at Zycus, NPCI International, EnKash, and currently at Great Place To Work India Performance Driver: Delivered 7.4x ROI on marketing spends at Zycus (featured in a LinkedIn Case Study) Global Experience: Fortune 500 clients across US, UK, Canada, India & Australia Team Leadership: Successfully managed marketing teams of up to 20 professionals I have led marketing across Financial Services, B2B SAAS & Consulting, Global Payments, Digital Publishing (Conde Nast India - Vogue, GQ), and emerging startups. Experience spans B2B and B2C marketing from strategy to execution. Here are some of my Core Competencies - Strategic Marketing Leadership & Brand Building - Digital Marketing & Performance Optimisation - Data Analytics & Marketing Technology - Content Strategy & SEO - Team Development & Scaling Operations - B2B Lead Generation & Account-Based Marketing - Knowledge Sharing I am passionate about nurturing next-generation marketers. On that front, I have taught digital marketing at NMIMS, IMS Proschool, UpGrad, Imarticus Learning, and Kraftshala. Currently, I am also in the process of authoring a Digital Marketing book with ZebraLearn. Let\'s Connect I thrive in entrepreneurial environments requiring analytical thinking combined with creative problem-solving. Looking to transform your marketing strategy or explore collaborations? Contact me at a•••••@acquirist.com or send me a DM on Linkedin and I will definitely respond.

Experience

1. Head of Marketing

   Great Place To Work India

   Apr 2025 — Present · Mumbai, IN

   Driving Strategic Growth & Brand Leadership in Workplace Culture TransformationMission: Spearheading marketing innovation to amplify India’s recognition as a hub for high-trust, high-performance workplaces. Partnering with organisations to build cultures that fuel business success and human potential.Key Leadership Impact• Growth Architect: Scaling lead generation to 13K+ MQLs/year via data-driven omnichannel campaigns, boosting lead-to-revenue conversion YoY.• Brand Catalyst: Elevating GPTW’s authority through SEO, content, and social strategies.• Performance Champion: Leveraging analytics (GA4, SEMRush, CRM) to optimise ROI, track KPIs, and align marketing initiatives with revenue goals.Expertise: B2B Marketing | Market Analysis | Budget Optimization | CRM (Zoho)| Team Development | Workplace Culture Frameworks (Trust Index, Culture Audit)Living GPTW’s values while transforming India’s workplaces—one trusted brand interaction at a time.

Education

• University of Mumbai

  B.E

  2001 — 2005

• Indian Institute of Management, Indore

  PGDM

  2008 — 2010

Skills

• New Business Development
• Online Advertising
• Marketing Management
• Agile Project Management
• Business Process Improvement
• Business Planning
• Business Intelligence
• Agile Methodologies
• Management
• Program Management
• Sdlc
• Strategic Consulting
• Management Consulting
• Customer Engagement
• Strategy
• Online Marketing
• Competitive Analysis
• Start-Ups
• Crm
• Marketing
• Project Delivery
• Strategic Planning
• Project Management
• Account Management
• SEO
• IT Strategy
• Consulting
• Business Analysis
• Analytics
• Business Strategy
• Business Development
• Digital Marketing
• Business Analytics
• Pre-Sales
• Requirements Analysis
• Team Leadership
• Google Analytics
• Entrepreneurship
• Analysis
• Web Analytics