Ashish Dubey

About Ashish Dubey

I did not start my journey in marketing to just run ads or chase leads. I started because I was curious about how brands grow, how people decide, and how systems scale.At Codeword, this curiosity turned into hands-on work and eventually into leading marketing for Macro, an AI-powered performance marketing platform, Third Eye, a brand visibility and search intelligence tool, Datastory, a business and data intelligence tool and last but not the least, Spotbeam AI, a local SEO tool. Today, my role sits at the intersection of performance marketing, brand building, and marketing automation.A large part of my work involves planning and optimising paid ads and digital marketing campaigns across Meta, Google, WhatsApp, LinkedIn and X. But for me, ads are not just about sales or leads. They are about positioning, trust, recall, and long-term brand impact. Every campaign I run is designed to contribute to both conversion and brand equity. Alongside performance, I work deeply on marketing automation and AI-driven systems. I also launched Catalyst by Macro AI, where we operate as an AI-powered marketing agency. Here, I personally manage client strategy, performance execution, automation workflows, and optimisation, ensuring that ads, branding, and systems work together rather than in silos.Beyond ads and automation, I work on branding, content strategy, and community-led growth, using tools like HeyGen and ElevenLabs to scale content creation without losing consistency or quality.I enjoy building marketing systems that balance data, creativity, automation, and brand thinking. Marketing works best when it drives growth today while quietly building trust for tomorrow.

Experience

1. Marketing Lead

   Codeword Tech

   Oct 2025 — Present · Gurugram, IN

   Owned end-to-end marketing for Macro AI, Third Eye, Datastory and Spotbeam, contributing directly to product adoption, pipeline creation, and client revenue growth.• Launched Catalyst by Macro AI, positioning it as an AI-powered performance marketing agency, managing 15+ active client accounts.• Personally led strategy, execution, optimisation, and reporting for Catalyst clients, handling ₹10-15L+ per month ad spend across Meta, Google, WhatsApp, and LinkedIn.• Designed and executed GTM strategies that improved lead quality by ~40–45% by refining ICPs, audience segmentation, and funnel structure.• Reduced Cost per Lead (CPL) by ~25–30% through creative testing, audience optimisation, and AI-assisted lead qualification.• Built AI-driven multi-step funnels using Macro AI agents, improving lead response time by ~60% and increasing sales-ready leads by ~30%.• Planned and optimised paid media campaigns generating qualified leads/month and 4%-8% ROAS across B2B, B2C and D2C use cases.• Led product positioning and messaging that contributed to consistent demo requests and waitlist growth for Macro AI and Datastory.• Scaled social media strategy with a community-first approach, resulting in 2× engagement growth and increased inbound queries within 2–3 months.• Analysed funnel metrics including CTR, CPL, CVR, and drop-offs to continuously improve ROAS and lead-to-conversion ratios.• Introduced AI-led content workflows using HeyGen and ElevenLabs, reducing content production time by ~40% while increasing creative output.• Acted as the central marketing decision-maker, aligning product, sales, and client success teams to deliver measurable business impact.

Education

• Army Public School (APS)

  Higher Secondary School ( Class 11th & 12th ), Commerce

• Lovely Professional University

  Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services

  2020 — 2023