Ashish Vijayan
Hello everyone,I\'ve been part of the Digital Marketing Industry for over 16 years now. Starting from an executive level, I have worked across all kinds of verticals in the field of Digital Marketing Industry.
- Role
- Manager, Ad Operations at Tech Bay Leaf
- Location
- Chennai, IN
- LinkedIn followers
- 500 followers
About Ashish Vijayan
18.6 years of extensive experience across digital marketing platforms Proven expertise in managing and executing end-to-end digital marketing strategies across multiple platforms including Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, Twitter, TikTok, Programmatic, and more. Adept at campaign planning, execution, optimisation, and performance analysis. Strong leadership in managing large teams with a focus on productivity Successfully led and managed large cross-functional teams, driving 100% productivity and fostering a performance-driven culture. Experienced in mentoring, training, and aligning team goals with overall business objectives. Advanced proficiency in Microsoft Excel and Google Sheets Skilled in creating complex reports, dashboards, and data analysis tools to drive insights and business decisions. Familiar with functions like pivot tables, lookups, conditional formatting, macros, and automated reporting workflows. Strong problem-solving skills with root cause analysis (RCA) expertise Capable of identifying operational and performance bottlenecks, conducting in-depth RCA, and implementing long-term corrective actions. Recognised for a solution-oriented approach and effective troubleshooting in high-pressure environments. Open to senior-level roles in digital marketing, team leadership, media strategy, or performance marketing.
Experience
Manager, Ad Operations
Oct 2023 — Present · Mumbai, IN
Education
Indian Institute of Management Training, Pune
Master's in Business Administration, Marketing/Marketing Management, General
2005 — 2007
Baynes Memorial Baptist Church Mat. Higher Sec. School
12th, Commerce
1999 — 2001
Guru Nanak College
Bachelor of Commerce (B.Com.), Commerce
2001 — 2004
Skills
- Web Analytics
- Analytics
- Management
- Microsoft Excel
- Ppc
- Customer Service
- Advertising
- Google Analytics
- Social Media Marketing
- Html
- Online Advertising
- Email Marketing
- Marketing Strategy
- Google Adwords
- Affiliate Marketing
- Team Management
- E-Commerce
- Online Marketing
- Social Media
- Marketing
- Marketing Communications
- Digital Marketing
- Social Networking
- Sem
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