Ashish Tripathi
Data-Driven Marketing Analyst | 10+ Yrs in Digital Strategy | GA4, Power BI, Looker Studio | Conversion Optimization & Customer Journey Insights
- Role
- Senior Data Analyst at Bitwise
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Ashish Tripathi
Highly analytical and process-oriented data analyst with in-depth knowledge of database…
Experience
Senior Data Analyst
Sep 2023 — Present · Maharashtra, IN
Project 1: Dine,Applebess and IHOPRole: Senior Web AnalystClient Name: Dine,Applebess and IHOPTools and Technology: Power BI,GA4, Big query, Google tag managerResponsibilities: Utilize Power BI, GA4, BigQuery, and Google Tag Manager (GTM) for comprehensive data analysis and visualization. Develop interactive dashboards and reports in Power BI to communicate insights effectively. Implement advanced tracking setups in GA4 and GTM to analyze user behavior across digital platforms. Conduct in-depth analysis of website and app performance metrics using GA4 to optimize digitalstrategies. Perform data extraction, transformation, and loading ETL tasks in BigQuery for large-scale datasetanalysis. Collaborate with teams to architect scalable data solutions and ensure data accuracy and security. Project 2: Berkley & GartnerRole: Analytics Implementation SpecialistClient Name: BerkleyTools and Technology: PowerBI,Big Query, Amplitude,Service NowResponsibilities: Lead and own our data event instrumentation and collection strategy and its execution. Lead QA efforts, establish standards, and empower cross-functional teams to leverage data forconfident decision-making. Partner with PMs and product analysts to design and develop event instrumentation standards andrequirements across Berkley\'s and Gartner products. Provide guidance and support to other team members on best practices for the implementation of analytics.
Education
Veer Bahadur Singh Purvanchal University, Jaunpur
Msc, Mathematics
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