Ashish Shukla

About Ashish Shukla

At OYO, our team is at the forefront of forging enduring relationships with partners…

Experience

1. Senior Project Associate

   Oyo

   Dec 2021 — Present · Gurugram, IN

   Franchise Acquisition & Expansion: Led the acquisition of new units monthlyfor North and South regions, driving significant inventory growth.Optimized SOPs & Streamlined Processes: Developed efficient SOPs and processes, enhancing overall operational smoothness.BDM Training: Managed India’s Supply BDM training, ensuring team familiarity withkey processes for success.Hotel Partner Acquisition: Spearheaded new hotel partner acquisitions, increasing thenetwork and contributing to a 0-10% revenue growth from self-signup properties.Strategic Portfolio Management: Drove growth in a key account portfolio, boostingpartner satisfaction and increasing retention by 35%.Negotiated Key Contracts: Secured contracts with large chains and independentproperties, exceeding revenue targets and strengthening brand presence. Retention & Churn Management: Reduced churn by 35% through targeted retentionstrategies and proactive issue resolution. Owner Education & Support: Managed 360 properties, educating owners on performance metrics (UH/CID) and enhancing operational efficiencyDrove ₹2.5 Cr in Monthly Recharge Revenue: Led a team of 40 call center agents togenerate consistent ₹2.5 Cr in recharge revenue each month.Resolved Patron Pain Points: Identified and addressed key challenges, aligning hesitantpatrons with OYO’s goals.Managed Properties Remotely: Efficiently oversaw properties, optimizingkey performance metrics (UH/CID/URN/RZ) through call centre support.