Ashish Sharma

About Ashish Sharma

As a global leader in marketing strategy and transformation, I am experienced overall in marketing operating model design, data monetization, digital marketing, campaign management, personalized growth strategies and VRO focused on driving tangible customer value.In addition to the marketing expertise, I focus on sales and revenue-related skills, developing go-to-market strategies and driving sales transformation. My approach emphasizes sales force effectiveness, after-sales service models, and optimized territory and key account management to maximize profitability.Passionate also about leveraging generative AI to innovate and transform marketing and sales processes, ensuring organizations stay ahead in a rapidly evolving landscape. Data governance is a key part of the roleMy proficiency in analytics further strengthens my capabilities. I implement advanced marketing and customer analytics platforms, providing data-driven insights that empower informed decision-making. My experience in advanced analytics includes marketing mix modeling, discount optimization, marketing ROI assessments, and spend optimization, ensuring that every marketing investment yields optimal results.Let’s connect to explore how we can drive innovation and growth together.

Experience

1. Management Consulting Senior Manager

   Accenture

   Sep 2023 — Present · Gurugram, IN

   In my role at Accenture as a Senior Manager, I am primarily focused on expanding consulting business in the Middle East region, driving large-scale business development initiatives that enhance our market presence. I lead global deal shaping efforts and oversee the development of comprehensive RFP responses, ensuring we deliver tailored solutions that meet client needs.Responsible for account planning and profitability management, focusing on maximizing value for our clients while achieving sustainable growth for Accenture. Additionally, significant responsibilities in talent management, mentoring and supporting managers to cultivate high-performing teams is part of the job.Simulteniously leading project deliveries concentrating on campaign management and customer value management, data monetization, AdTech, Gen AI, particularly within the telecommunications sector. I am also at the forefront of AI and machine learning transformation initiatives, guiding clients through their digital evolution to unlock new opportunities for innovation and efficiency.Telco Data Monetization & AdTech Productization (Multi-Country)Led commercialization of a first-party telco data monetization platform within strict privacy and PII guardrails.• Architected licensable AdTech audience product and monetization model (segment licensing, governance, pricing)• Built multi-country rollout across 10+ markets• Delivered 6X ROI with 2X–4X CTR uplift and significant CPV reductionEnterprise Data Governance & Analytics Operating Model TransformationLed enterprise-wide Data Governance and Analytics operating model redesign for a global consumer enterprise.• Designed Hub & Spoke governance model with defined ownership and KPI standardization• Established end-to-end data lifecycle controls and compliance guardrails• Delivered board-level target-state blueprint and implementation roadmap

Education

• Northwestern University - Kellogg School of Management

  Data Driven Consulting (DDC) Virtual Program , Management Consulting

  2019 — 2019

• NUS Business School

  NUS Digital marketing & Analytics, Digital Communication and Media/Multimedia

  2020 — 2020

• EMPI B school, New delhi.

  PGDM, Business Research & Analytics

  2009 — 2011