Ashish Sharma
Marketing & Event Professional | Creating Memorable Luxury Experiences | Automobile Industry | Volvo Cars India
- Role
- Marketing and Event Manager at Central Volvo
- Location
- Indore, IN
- LinkedIn followers
- 500 followers
About Ashish Sharma
Dynamic marketing and event management professional with proven expertise in brand…
Experience
Marketing and Event Manager
Jan 2025 — Present · Indore, IN
Developed and executed integrated marketing campaigns to promote Volvo Cars\' new models and services, increasing customer inquiries and showroom footfall.Managed digital marketing activities including social media ads, influencer collaborations, and SEO campaigns to enhance Volvo\'s brand visibility.Handled ATL, BTL, and OOH advertising strategies for regional and city-wide campaigns to strengthen brand positioning.Built partnerships with luxury brands and lifestyle platforms to create premium brand experiences for target audiences.Analyzed market trends, customer feedback, and competitor activities to plan effective promotional strategies and optimize budgets.Led the creative development and execution of marketing collaterals including brochures, videos, press releases, and showroom branding.Planned and executed premium customer engagement events such as new car launches, test drive experiences, lifestyle collaborations, and corporate tie-ups.Coordinated with event agencies, vendors, and internal teams to manage end-to-end event operations — from concept to execution.Organized product display setups at auto expos, exhibitions, luxury malls, and high-profile venues to showcase Volvo’s latest models.Managed guest list, VIP client handling, and brand representation during corporate meets, customer delivery ceremonies, and roadshows.Developed event marketing materials and digital invites aligned with Volvo’s global brand guidelines.Monitored event performance and prepared post-event reports to evaluate ROI and plan future engagement strategies.Automotive MarketingEvent Planning & ManagementATL / BTL / Digital MarketingLead Generation & CRMVendor & Agency ManagementCustomer Relationship ManagementLuxury Brand CollaborationsBudgeting & ROI Analysis
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