Ashish Rana

Digital Marketing Lead at Fenesta Building Systems @Fenesta Windows

Gurgaon, IN

As the Digital Lead at Fenesta (DCM Shriram Ltd.), I’ve built and managed a full-scale digital marketing portfolio, consistently delivering industry-leading ROAS. By optimizing CPL/CPRL well below industry benchmarks, I’ve ensured efficient budget utilization without compromising lead volume or quality. I spearheaded the launch of an AI-powered WhatsApp Bot, which now contributes 30% of total leads organically.My focus on data-driven optimization includes tracking the entire enquiry-to-order journey, enabling better lead quality and conversion rates across zones and channels. I’ve introduced an affiliate marketing system that improved lead relevance by 50% at minimal CPL, and rolled out hyperlocal strategies that significantly boosted campaign performance. Additionally, I led initiatives to improve ORM—bringing down brand response time from 20 hours to just 4—and developed automated retargeting workflows by integrating CRM with marketing channels. Continuously exploring MarTech innovations, I build scalable solutions that enhance engagement, efficiency, and results.