Ashish Patil
Partnerships & Strategy | Ring | IIT Roorkee
- Role
- Manager - Partnerships and Strategy at Ring
- Location
- Saharanpur, UP, IN
- LinkedIn followers
- 500 followers
Experience
Manager - Partnerships and Strategy
Nov 2022 — Present · Mumbai, IN
Marketing Strategy for short-term personal loan products through promotional campaigns via SMS,Whatsapp and IVR/Voice- Growth strategy to drive higher loan approval rate in the long term loan journey (drop-off management. in ivr/voice funnel)- Studied the viability of auto loans and gold investment products opportunity on Ring user base- Built lender partnerships for loan portfolio diversification across banks and NBFCs- Built partnerships with loan marketplaces, serving as new acquisition channels for personal loans- Managed e2e campaign design (timing, frequency, proposition and call to action) and implementation; Led cross-functional collaboration with different verticals (anlaytics, customer operations, content writer,designer)- Improved final approval to conditional approval rate across multiple cohorts- Designed personalisation strategy in promotional campaigns based on cohort characteristics, timing of day, etc- Insights into competitor offerings (product, marketing & performance); Inbound vendor reachout management & fit evaluation for Ring; Legal contracting & procurement of services with vendors- Established partnerships/relationships from ground up with banks/NBFCs
Education
Indian Institute of Technology, Roorkee
B.arch
2012 — 2017
Skills
- Microsoft Office
- Microsoft Excel
- Powerpoint
- Sketchup
- C++
- Microsoft Word
- Coreldraw
- Adobe Photoshop
- Autocad
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