Ashish Niraj

About Ashish Niraj

Responsible for Team & Client management, P&L, and Complete digital marketing effective implementation with its proper strategy, and planning.My main role Include Managing SEM/PPC, Search, Social Media, Mobile Marketing, and Video & Display Ads.And also include managing Content Creation, Affiliates, SEO, Email Marketing, Push Notifications etc, and managing the development of the eCommerce portal (coordinating with Technology, Design, UI/UX, and Content agencies/team/freelancers).Conceptualize new products & marketing ideas and improve the existing features to achieve user, business & technology goalsSelling ideas to stakeholders and gaining trust from internal and external clients for better marketing operations with an optimum budget. Working on the implementation and optimization of B2C Marketing Automation.Web data analysis for business and scope of improvement using tools like Google Analytics etc.Managing few of the key BTL activities necessary for eCom Marketing.Managing all activities with a team of 5 associates and agencies, as per the campaign requirement.Looking for an associate who can take ownership and drive beyond what\'s required to exceed organizational goals?Reach Me At: a••••••••@yahoo.co.in +91

Experience

1. Associate Leadership Team

   ICICI Bank

   Dec 2023 — Present · Mumbai, IN

   Leading In-App Marketing & Martech initiatives at ICICIDriving Adobe Stack (Analytics, Target, Campaign, AEM) & Clevertap implementationManaging GA3/GA4 Premium, tag management, and app store optimizationOverseeing app modules including offers/rewards, UI elements & critical content fragmentsTeam leadership with a focus on growth, engagement, and seamless app experience

Education

• Savitribai Phule Pune University

  Master's in Marketing Management , Marketing/Marketing Management, General

• St.Paul's (Ranchi University)

  B.Sc, Physics

  2000 — 2002

• Indian Institute of Management, Calcutta

  APMP (PG Certificate Course In Marketing), Marketing

  2017 — 2018

• Savitribai Phule Pune University

  M.M.M, Marketing

  2005 — 2007

• Chinimaya Vidyalaya (CBSE 10+2)

  AISSCE, Physics, Chemistry, Mathematics & Economics along with General Subjects

  1996 — 1998

Skills

• Lead Generation
• Conversion Optimization
• Ppc
• Online Advertising
• Digital Matketing
• Online Media Buys
• Sem
• Web Analytics
• Mobile Marketing
• Online Marketing
• Pay Per Click (Ppc)
• Link Building
• E-Commerce
• Google Adwords
• Social Media Marketing
• Search Engine Optimization (SEO)
• Google Analytics
• Media Planning
• Analytics
• Business Development
• Digital Marketing
• Customer Relationship Management (Crm)
• Marketing Strategy
• Management
• Web Marketing
• Content Marketing
• Team Management
• Marketing
• SEO
• Smo
• Search Engine Marketing (Sem)
• Advertising