Ashish Malhotra

About Ashish Malhotra

Hi, I am Ashish, a passionate marketing leader with over 18 years of extensive experience in textile sector. Presently, I serve as the Marketing Head at Trident Limited, where I specialize in architecting and executing transformative marketing strategies that elevate brand presence and stimulate revenue growth across diverse product categories in Bath linen.My professional odyssey within the textile domain began with my academic foundation at T.I.T&S, where I obtained a degree in Textiles. This formative knowledge ignited my fervor for the industry, compelling me to explore both the technical and strategic facets of textile production and marketing. In the early stages of my career, I gained invaluable hands-on experience in the manufacturing of spun and filament yarns, providing me with a robust technical acumen that has proven indispensable in my subsequent marketing roles.In my current capacity at Trident, I have spearheaded several high-impact initiatives that have substantially augmented our market share and fortified our brand’s positioning. Through the judicious application of comprehensive market research and consumer insights.I firmly believe that the cornerstone of any successful marketing strategy lies in the cultivation of authentic relationships, which is why I strive to foster a culture of open communication, cross-functional collaboration, and strategic alignment within my team and the broader organization.My expertise spans an extensive array of textile products, with a particular emphasis on home textiles. I have honed a nuanced understanding of consumer behavior, enabling me to identify emerging trends and adapt our marketing strategies accordingly to remain at the forefront of the industry.Sustainability stands at the core of my professional ethos. As the textile industry faces heightened scrutiny over its environmental footprint, I am deeply committed to championing sustainable practices across our operations. I am proud to have contributed to the alignment of strategy with forward-thinking environmental objectives. As I continue my journey within the dynamic textile sector, I am exhilarated by the prospects that lie ahead. I am deeply passionate about driving innovation, amplifying brand visibility, and delivering premium textile products that not only meet but exceed consumer expectations.

Experience

1. Marketing Head Bath Linen

   Trident Group India

   Oct 2022 — Present · Ludhiana, IN

   Responsible for marketing and sales of Bath linen, revenue and business management of key retailers in North American markets.

Education

• The Technological Institute of Textiles & Sciences

  Bachelor of Technology : Textile Technology, Apparel and Textile Manufacturing

• Government Institute of Engineering & Technology

  State Board of Technical Education, Textile Processing

• Indian Institute of Management Ahmedabad

  Certificate Program, Enhancing Sales Force Performance

  2024 — 2024