Ashish Kumar

Performance Marketing Manager @BigTrunk

Mumbai, IN

Overview Work closely with multiple clients in education and real estate sectors, managing dedicated lead generation campaigns with monthly budgets exceeding Designed and executed campaigns targeting HNI and VHNI (Very High Net Worth Individuals) to attract premium clientele for brands. Successfully set up end-to-end tracking for new landing pages, integrating GTM, GA4, CRM, and LP tracking with developer team, which ensured smooth lead flow and delivered high-quality leads in the backend. Implemented OCT, EC4L, and CAPI to improve lead quality by reducing reliance on browser-side tracking. This helped overcome privacy restrictions and cookie loss, ensuring accurate data, reliable attribution, and better campaign decisions. Achieved 24% YoY growth in brand presence while consistently lowering CPL to meet client targets. Improved lead-to-qualified lead ratio - taking some school campaigns from 14% to 45%+, with an overall uplift of 28% across clients.

Kerala Public School

Indian School Certificated Examination, General Studies

Nottingham Business School, Nottingham Trent University

Master's degree, Marketing

Loyola School Jamshedpur

Indian School Certificate Examination, General Studies

Swami Shraddhanand College

Bachelor of Commerce - BCom, Business/Commerce, General