Ashish Kumar
PPC Specialist | Google Ads Search Certified | Skilled in GTM, GA4, Clarity and Looker Studio | Intermediate in Other Marketing Tools ⚙️
- Role
- Performance Marketing Manager at BigTrunk
- Location
- Jamshedpur, JH, IN
- LinkedIn followers
- 500 followers
About Ashish Kumar
Hi, my name is Ashish Kumar. I’m a husband to a superwoman turned performance marketer…
Experience
Performance Marketing Manager
Jan 2025 — Present · Mumbai, IN
Overview Work closely with multiple clients in education and real estate sectors, managing dedicated lead generation campaigns with monthly budgets exceeding Designed and executed campaigns targeting HNI and VHNI (Very High Net Worth Individuals) to attract premium clientele for brands. Successfully set up end-to-end tracking for new landing pages, integrating GTM, GA4, CRM, and LP tracking with developer team, which ensured smooth lead flow and delivered high-quality leads in the backend. Implemented OCT, EC4L, and CAPI to improve lead quality by reducing reliance on browser-side tracking. This helped overcome privacy restrictions and cookie loss, ensuring accurate data, reliable attribution, and better campaign decisions. Achieved 24% YoY growth in brand presence while consistently lowering CPL to meet client targets. Improved lead-to-qualified lead ratio - taking some school campaigns from 14% to 45%+, with an overall uplift of 28% across clients.
Education
Kerala Public School
Indian School Certificated Examination, General Studies
Nottingham Business School, Nottingham Trent University
Master's degree, Marketing
2018 — 2020
Loyola School Jamshedpur
Indian School Certificate Examination, General Studies
Swami Shraddhanand College
Bachelor of Commerce - BCom, Business/Commerce, General
2015 — 2018
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