Ashish K Prithviraj

About Ashish K Prithviraj

Content. Consumer Insights. Campaigns. Communication. Currency.Wait a minute.It\'s a simple world out there. A world made out of people, choices and stories. We as professionals ought to oversee all these aspects to derive results that we intend for. I think the biggest asset one could have is experience.(Duh! Not the corporate one.)Having grown up in several economic and cultural conditions (not by choice), I happened to get exposed to a wide spectrum of people and products and how these two entities interact. Didn\'t realize it back then, it\'d give me the strength to be familiar with anything that the market offers.Thanks to MICA, I got slightly more than an MBA degree in terms of weaving beautiful stories around these entities. Beautiful. Not merely fancy. Yeah, if you know what I mean, we can have a great coffee table conversation.So, coming to the part which probably matters the most. How do we use all of this to give rise to great Brands? More importantly, profitable brands.That\'s where we stay on toes and catch with up how products are seen differently over time, how consumers are changing and how channels we communicate with them through are evolving. Along with this, a pinch of creativity backed with reliable numbers is probably the concoction we\'re all trying to invent.Say hi to the alchemist in making.

Experience

1. Senior Growth Specialist

   Flipkart

   Feb 2025 — Present · Bengaluru, IN

Education

• N M A M Institute of Technology, NITTE

  Bachelor of Engineering - BE, Mechanical Engineering

  2010 — 2014

• MICA | The School of Ideas

  Master of Business Administration - MBA, Marketing

  2018 — 2020