Ashish Iyer
Agency Partnerships @Vertoz Group | Leading Vertoz\' Agency Business (IN + Global) | AdTech | Digital Transformation | Digital Advertising | Digital Marketing | Strategy | Business Development | Partnerships
- Role
- Agency Business Lead - India & Global (Adspectro - Agency Business Arm of Vertoz Ltd) - Digital at Vertoz
- Location
- Thane, MH, IN
- LinkedIn followers
- 500 followers
About Ashish Iyer
Experienced Marketing professional with a demonstrated history of…
Experience
Agency Business Lead - India & Global (Adspectro - Agency Business Arm of Vertoz Ltd) - Digital
Sep 2024 — Present · Mumbai, IN
Adspectro is a Vertoz group company, and a global provider of agency ad accounts across leading media platforms like Google, DV 360, Meta, Bing, Amazon.As a Business Head at Vertoz (Adspectro - Agency Accounts Business), I lead the strategic vision and execution of the Agency Business vertical overseeing the entire P&L growth both in India and globally. Roles & Responsibilites - Cultivate and establish partnerships with Media Buyers, SMBs, Agencies, and Affiliates worldwide, ensuring successful onboarding and collaboration. Drive adoption of agency-owned accounts among clients. Focus on clients\' revenue maximization & ROI by providing strategic direction based on their monthly spends across major media platforms such as Google, DV 360, Meta, Bing, Amazon. Negotiate commercial terms and safeguard agency margins. Maintain strategic partnerships with top media platforms including Google, DV 360, Meta, Bing & Amazon to strengthen and scale the agency accounts business. Monitoring market trends and competitor activities to identify growth opportunities. Collaborate with appropriate functional teams including Marketing, Legal, Finance, Operations to ensure a coordinated approach to growing agency business. Represent Vertoz (Adspectro - Agency Business) at global events and conferences, actively shaping the company\'s narrative and enhancing its visibility in the industry. Responsible for the entire P&L ownership of the Agency Business vertical in India & globally. Provide management with insights on spend patterns, profitability, and growth opportunities. • Agency Partnerships & Onboarding • Business Development • Business Strategy • Negotiation • Revenue Generation • P&L Management • Platform Partnerships • Stakeholder management • Account Management • Strategic thinking • Problem solving
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