Ashish Gupta

About Ashish Gupta

For the past decade, I have been working at the intersection of real estate, marketing strategy, and customer experience — helping developers transform land parcels into desirable destinations and high-performing brands. As the founding member of a real estate focused creative, digital and experiential marketing agency, I work closely with developers across India to shape the entire marketing journey of a project: • Project positioning and brand strategy • Go-to-market planning • Sales office and experience center design • Digital and performance marketing • Influencer and on-ground campaigns • Launch and event strategy Over the last few years, my team and I have supported projects across: • Residential developments • Plotted communities • Integrated townships • Commercial and retail developments Our work sits at the intersection of strategy, creativity and sales performance — because in real estate, marketing is not just about visibility. It is about velocity of sales.

Experience

1. Director & Head Creative and Digital Agency

   ANAROCK

   Apr 2024 — Present

   P&L owner for a real estate-focused agency, partnering closely with leading developers across India to drive launch strategy, product positioning, pricing architecture, inventory planning and sales outcomes• Drove 30% plus YoY growth for the agency business in 3 out of 5 years via portfolio expansion, cross sell and upsell strategies • Onus of business development, project delivery, revenue collections, relationship building, upsell and cross sell• Liaise with legal and finance teams for agreements, SOP’s, invoicing and revenue recognition • Drove the creative division towards profitability within its second year of operations, enhancing overall agency performance.• Started new business lines of Marketing Consultation and Events and Activations and integrated them into the revenue model of agency business • Led end-to-end go-to-market strategy for residential and mixed-use project launches across Tier I and Tier II markets

Education

• Ramrao Adik Institute of Technology

  BE, Electronics

  1999 — 2003

• Atomic Energy Junior College

  HSC, Science Vocational

  1997 — 1999

• Fr. Agnel Multipurpose School

  SSC

• FORE School of Management, New Delhi

  PGDBM, Marketing and Finance

  2004 — 2006

Skills

• Analytics
• Strategy
• Asset Managment
• Lead Generation
• Mis
• Management
• Business Development
• Vendor Management
• Banking
• Relationship Management
• Team Management
• Pre-Sales
• Strategic Planning
• Asset Management
• Sales
• Business Process
• Insurance
• Outsourcing
• Market Research
• Business Analysis
• Crm
• Business Strategy
• Competitive Analysis
• Customer Relationship Management (Crm)
• Management Information Systems (Mis)
• Business Relationship Management