Ashish Garg

About Ashish Garg

I build growth engines where traditional sales once stood still.Over two decades, I’ve evolved from manufacturing to marketing, sales, and now sales excellence and digital transformation — shaping businesses and myself through every shift. That journey gives me a 360° lens: execution discipline, customer empathy, commercial sharpness, and digital foresight.I’ve led multi-hundred-crore transformations across general trade, modern trade, and e-commerce — from digitizing a ₹2,300 Cr+ sales ecosystem to creating 0-credit, 0-working-capital models that improved cash flow and scalability.Currently, I focus on building Centers of Excellence that connect people, process, and technology — driving data-led, predictable, and sustainable growth.Impact Snapshot:100% sales digitalization → 30% productivity gain.₹300 Cr B2B eCommerce business scaled with 100% YoY growth.NBFC-backed financing frameworks eliminating credit risk.Real-time analytics dashboards institutionalized for decision velocity.Recognized for cross-functional leadership across Sales, Marketing, Operations & IT, I specialize in Sales Modernization, GTM Transformation & Revenue Acceleration.

Experience

1. Gm - Retail Sales and Digital Transformation

   Microtek International Pvt Ltd.

   Sep 2022 — Present · New Delhi, IN

   Leading the Sales Center of Excellence and digital transformation for a ₹2,300 Cr+ power products business, driving modernization across retail, channel, and digital ecosystems.Key Impact:Digitized 100% of national sales operations through DMS–SFA–ERP integration, creating real-time visibility and automated order flow.Improved sales productivity by 30% via KPI-led performance dashboards, analytics-based reviews, and structured capability programs.Reduced operational expenditure by 20% through automation of trade schemes and DBT-enabled payouts.Enabled future-ready sales capability by training 500+ DSRs and sales teams, strengthening forecasting accuracy, retail coverage, and conversion efficiency.Institutionalized data-driven decision frameworks within sales leadership, linking field execution with digital governance and commercial outcomes.

Education

• NSIC, Okhla

  Post-Diploma in Cad-Cam, Pro-E, Auto-Cad & CNC-Programming

  2003 — 2004

• Cybersecurity

  Certfication, Six Sigma - Green Belt

  2007 — 2007

• Management Development Institute, Gurgaon

  PGDM, Marketing & Strategy

  2007 — 2009

• Kendriya Vidyalaya

  Higher Secondry, General

  1986 — 1997

• Symbiosis Centre for Distance Learning(SCDL)

  PGDBA, Operations

  2004 — 2006

• Vidya Mandir School

  Sr. Secondry, Non-Medical

  1997 — 1999

• Maharshi Dayanand University

  B.E., Mechanical

  1999 — 2003

• Indian Institute of Management, Indore

  Certificate Programme In Digital Transformation and AI for Leaders, Digital Transformation & AI

Skills

• Business Analysis
• Strategy
• Pricing & Margin Management
• Automotive
• Product Management
• Team Management
• Business Process
• Negotiation
• Budgeting
• Business Development
• Cross-Functional Team Leadership
• Marketing Strategy
• Manufacturing
• Product Quality
• Business Planning
• Sales Management
• Budgets
• Management
• Competitive Analysis
• Engineering Change Management
• Leadership
• Accessories Development
• Consumer & Competitor Research
• Product Design
• Six Sigma
• Product Development
• Product & Brand Management