Ashish Gajbe

About Ashish Gajbe

My journey in Salesforce Marketing Cloud began with hands-on email development and personalization.Over the past 4+ years, I have worked as an SFMC Developer and Email Marketing Specialist, primarily focused on building and deploying personalized email campaigns within enterprise environments.My core strength lies in personalization logic.I work extensively with AMPscript, SSJS, Dynamic Content, and Data Extensions to transform business requirements into customized customer communications. Whether it’s implementing conditional logic, dynamic content blocks, subscriber-level personalization, or triggered messaging - my focus has always been on writing clean, efficient code that performs reliably at scale.In my day-to-day role, I:• Develop personalized email templates using HTML, CSS, and Content Builder• Implement complex AMPscript logic for dynamic messaging• Build and support multi-step journeys in Journey Builder• Write SQL queries for segmentation and data filtering• Support campaign deployment and troubleshooting• Maintain data accuracy and ensure campaign readinessWorking in enterprise and healthcare-focused environments has taught me the importance of precision, performance, and reliability - especially when dealing with transactional and engagement communications.Over time, I have strengthened my understanding of:• Data Extension structures• Subscriber Key / Contact Key handling• Automation Studio workflows• Triggered sends and transactional messaging• Campaign performance tracking and optimizationI enjoy solving personalization challenges - turning data into meaningful customer experiences through structured logic and automation.My focus is simple:Deliver reliable, scalable, and high-performing personalized communications through clean development and disciplined deployment.If you\'re looking for someone who understands personalization deeply and can execute marketing campaigns with technical precision - let’s connect.

Experience

1. System Engineer

   Tata Consultancy Services

   Sep 2022 — Present · Pune, IN

   Collaborated with clients to design and implement Marketing Automation Strategies using Salesforce Marketing Cloud (SFMC).Designed and built customer journeys, email campaigns, and automation workflows using Journey Builder Email Studio, and Automation Studio.Developed dynamic and personalized emails using Content Builder, leveraging AMPscript and dynamic content blocks to enhance engagement and relevancy.Partnered with marketing teams to understand design and content requirements, deliveringoptimized and reusable email templates.Worked with the CDP (Customer Data Platform) team to automate data ingestion into SFMC supporting both daily and on-demand data syncs.Developed dynamic Email and SMS content using AMPscript integrated with Salesforce CRM data for tailored, high-impact messaging.Implemented mobile push notifications to engage users across multiple mobile devices and platforms. Configured and managed personalized push notification campaigns, utilizing customer behavior and segmentation for targeted promotions

Education

• Government Polytechnic, Amravati

  Diploma of Education, Mechanical Engineering

• SGBAU AMRAVATI

  Bachelor's degree, Mechanical Engineering